Onmi Design Re-Imagined Purlom's Branding
Ellen Smith — January 4, 2024 — Art & Design
References: packagingoftheworld
Purlom, the Spanish meat brand with a 40-year history, just got a major makeover thanks to Onmi Design. For this project, Onmi Design was tasked with creating a visual aesthetic that resonated with a younger audience, while staying true to the brand's heritage.
Bold typography, lively colors, and graphics that nods to the brand's history came together to reimagine Purlom's new look as immersive and playful while maintaining the same family-owned feel.
In addition, a blue and white frame was added around the product, creating a visual treat. Even the boxes got a makeover with bright colors and bold writing. Onmi's work not only catapults Purlom into the modern market but also aligns with the brand's core values: fostering meaningful memories around the dinner table.
Image Credit: Purlom, Onmi design
Bold typography, lively colors, and graphics that nods to the brand's history came together to reimagine Purlom's new look as immersive and playful while maintaining the same family-owned feel.
In addition, a blue and white frame was added around the product, creating a visual treat. Even the boxes got a makeover with bright colors and bold writing. Onmi's work not only catapults Purlom into the modern market but also aligns with the brand's core values: fostering meaningful memories around the dinner table.
Image Credit: Purlom, Onmi design
Trend Themes
1. Visual Branding Refresh - The re-imagined packaging for Purlom represents a trend of visually refreshing established brands to appeal to a younger demographic, while maintaining the brand's heritage.
2. Immersive Packaging Experience - Purlom's new packaging design showcases a trend of creating an immersive and playful experience through bold typography, lively colors, and graphics that nod to the brand's history.
3. Meaningful Packaging Design - The addition of a blue and white frame around the product highlights the trend of incorporating visually appealing design elements to create a meaningful and visually appealing packaging experience.
Industry Implications
1. Food Packaging - The vibrant and visually refreshing packaging for Purlom represents an opportunity for innovation within the food packaging industry, enticing a younger audience while staying true to brand heritage.
2. Brand Identity - Onmi Design's reimagined visual branding for Purlom presents an opportunity for disruptive innovation in the brand identity industry, catering to younger customers and showcasing a brand's heritage.
3. Graphic Design - The lively colors, bold typography, and historical references in Purlom's packaging redesign offer a space for disruptive innovation in the graphic design industry, creating immersive and visually appealing brand experiences.
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