Pragmatic Vlogging

YouTube is used as a resource for life skills

Implications - Video blogs are commonly perceived as a space dominated by video game streams and makeup tutorials, however, as the reach of social media expands, more pragmatic forms of vlogging are observed. This ties into the push and pull of the accessibility of information online, with the needs of a less niche audience.
SCORE: 6.2
This Year and Mild Top 5 Examples: 4,397 Total Clicks Sep 15 - Nov 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Business
Video Cocktail Tutorial Sites - The 'Tipsy Bartender' Teaches Viewers to Make Exciting DIY Cocktails
SCORE: 7
Hot 1,149 Clicks Pub: Oct 28, 15
Video Cocktail Tutorial Sites
The 'Tipsy Bartender' Teaches Viewers to Make Exciting DIY Cocktails
‘Tipsy Bartender’ is a millennial-focused cocktail tutorial channel on YouTube that teaches viewers to make simple and delicious beverages. The videos are short, simple and easy to follow,... [More]
Male Makeup Tutorials - Actor Patrick Dempsy Helps Demonstrate His Wife's Lid Tint Product
SCORE: 6.4
Warm 2,088 Clicks Pub: Mar 25, 16
Male Makeup Tutorials
Actor Patrick Dempsy Helps Demonstrate His Wife's Lid Tint Product
The idea of masculinity and gender in general is ever-evolving, as this male makeup tutorial shows. Although the term ‘tutorial’ is a bit of a stretch here, it does show that perhaps... [More]
Virtual Hairstyling Programs - L'Oreal Created an Educational VR Experience Called 'Matrix Academy'
SCORE: 6.9
This Year and Warm 860 Clicks Pub: Nov 2, 16
Virtual Hairstyling Programs
L'Oreal Created an Educational VR Experience Called 'Matrix Academy'
French cosmetics company L’Oreal is offering a unique method of teaching hairstylists new tips and tricks and it is called the ‘Matrix Academy.’ The academy was created in... [More]
Millennial Parenting Shows - 'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
SCORE: 4
This Year and Untested 185 Clicks Pub: Jul 12, 16
Millennial Parenting Shows
'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
‘Millennial Moms’ is the title of a YouTube series that shares new videos every Monday to Saturday in order to make life a little easier for new parents. The YouTube channel includes... [More]
Educational Finance Cartoons - Bank of America's Money-Saving Videos Feature Tips to Cut Spending
SCORE: 3.2
Untested 115 Clicks Pub: Sep 24, 15
Educational Finance Cartoons
Bank of America's Money-Saving Videos Feature Tips to Cut Spending
Recognizing that life can get expensive, Bank of America aims to help Americans manage and save their money with an interactive web series that is animated and easy to understand. Featured on the... [More]
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