Pragmatic Vlogging

YouTube is used as a resource for life skills

Implications - Video blogs are commonly perceived as a space dominated by video game streams and makeup tutorials, however, as the reach of social media expands, more pragmatic forms of vlogging are observed. This ties into the push and pull of the accessibility of information online, with the needs of a less niche audience.
SCORE: 4.3
This Year and Untested Top 5 Examples: 457 Total Clicks Sep 15 - Aug 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Millennial Parenting Shows - 'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
SCORE: 4.6
This Year and Untested 146 Clicks Pub: Jul 12, 16
Millennial Parenting Shows
'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
‘Millennial Moms’ is the title of a YouTube series that shares new videos every Monday to Saturday in order to make life a little easier for new parents. The YouTube channel includes... [More]
Millennial Pension Plan Advertising - One YouTuber Learns the Importance of Ontario Pension Plans
SCORE: 5.1
This Year and Untested 150 Clicks Pub: May 16, 16
Millennial Pension Plan Advertising
One YouTuber Learns the Importance of Ontario Pension Plans
The government of Ontario and advertising agency Bensimon Byrne joined up to get youth thinking more about their future and Ontario pension plans. One of the ads shows Andrew Huang, a YouTube star,... [More]
Educational Finance Cartoons - Bank of America's Money-Saving Videos Feature Tips to Cut Spending
SCORE: 3.5
Untested 99 Clicks Pub: Sep 24, 15
Educational Finance Cartoons
Bank of America's Money-Saving Videos Feature Tips to Cut Spending
Recognizing that life can get expensive, Bank of America aims to help Americans manage and save their money with an interactive web series that is animated and easy to understand. Featured on the... [More]
Mom-Hosted Home Decor Vlogs - A Lifestyle Blogger Reveals a Modern Kids' Room With Airplane Accents
SCORE: 3.4
This Year and Untested 32 Clicks Pub: Aug 5, 16
Mom-Hosted Home Decor Vlogs
A Lifestyle Blogger Reveals a Modern Kids' Room With Airplane Accents
Young mom Alex Gladwin is a lifestyle blogger and YouTube influencer who chronicles her life with her husband and young sons online. Her most recent video is a tour of her son’s room that she... [More]
Rejuvenated Home Office Ads - This IKEA Home Tour Video Features a Comprehensive Makeover
SCORE: 3.2
This Year and Untested 30 Clicks Pub: Jul 11, 16
Rejuvenated Home Office Ads
This IKEA Home Tour Video Features a Comprehensive Makeover
This IKEA Home Tour YouTube commercial is designed to introduce the latest and greatest IKEA products to viewers, while also inspiring them into remodeling and rejuvenating different spaces in their... [More]