Ambitious Versatility

Female fitness campaigns connect with an ambitious attitude toward life

Implications - As athletic brands move to focus more directly on the female-identified consumer, many are connecting with this new crop of ambitious individuals by creating campaigns and services that seek to highlight the intrinsic motivations that make this group unique. Proving that traditional female fitness advertising generally falls short in connecting authentically with women curating their workout routines to match the level of drive and commitment with which they pursue their careers and family life.
SCORE: 5.9
This Quarter and Mild Top 4 Examples: 1,160 Total Clicks Mar 16 - Jul 16
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DEMOGRAPHICS
Consumer Insight Topics: MarketingCommercials
Athletic Female Empowerment Ads - Nike's New Ad Features an All-Female Cast of Indian Athletes
SCORE: 8.2
This Quarter and Warm 347 Clicks Pub: Jul 12, 16
Athletic Female Empowerment Ads
Nike's New Ad Features an All-Female Cast of Indian Athletes
When most people think of Indian Athletes, females rarely come to mind. Nike and ad agency Wieden+Kennedy are breaking through societal ideas of what it means to be a woman in India. In a country... [More]
Female-Empowering Fitness Campaigns - This Girl Can is a Powerful Campaign by Sport England
SCORE: 4.6
This Year and Mild 683 Clicks Pub: Mar 2, 16
Female-Empowering Fitness Campaigns
This Girl Can is a Powerful Campaign by Sport England
Sport England’s empowering ‘This Girl Can’ campaign is a national initiative that celebrates the strength of everyday women. While many female-focused sportswear brands promote a... [More]
Female-Focused Boxing Ads - Everlast's 'I'm a Boxer' Ad Aims to Empower Young, Female Athletes
SCORE: 5.8
This Quarter and Untested 85 Clicks Pub: Jul 25, 16
Female-Focused Boxing Ads
Everlast's 'I'm a Boxer' Ad Aims to Empower Young, Female Athletes
In an effort to break down gender barriers in sports, boxing gear company Everlast created an inspiring ad called ‘I’m a Boxer’ that aims to empower young, female athletes. Created... [More]
Inspiring Hijabi Athlete Ads - The New Nike Training Ad Stars Female Weightlifter Amna Al Haddad
SCORE: 4.2
This Quarter and Untested 45 Clicks Pub: Jul 25, 16
Inspiring Hijabi Athlete Ads
The New Nike Training Ad Stars Female Weightlifter Amna Al Haddad
The latest video for Nike Training’s ‘Inner Strength’ series stars an inspiring female weightlifter and Olympic-hopeful named Amna Al Haddad. While a number of activewear brands... [More]