Nike Ad Pushes Hot Latin Dancing

By: Hernando Gomez Salinas - Published: Jun 10, 2007   Updated: Jun 7 2011 • References: baspotting.blogspot
In this Nike Ad made by Madre Buenos Aires, woman abandon plastic surgery tables to dance. The concept is "Body by Dance". The music was produced by Gustavo Santaolalla. Overall, the commercial sends a good message emphasizing a healthy life instead of plastic surgery, which has become very popular in South America.

Implications - Target audiences who are looking to lose weight are looking for methods that do not require going under the knife. Thus, companies have seen success with products such as Nike's 'Body by Dance,' which makes weight loss seem more attainable, fun and less dangerous. Ultimately, consumers are looking to improve holistic health. Stats for Body by Dance, Not Plastic Surgery Trending: Older & Mild
Research: 5,853 clicks in 467 w
Interest: 3 minutes
Concept: Body By Dance, Not Plastic Surgery
Related: 39 examples / 30 photos
Segment: Females, 18-55
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