Branded Education

Organizations are boosting transparency by informing customers

Implications - In a move to control the narrative in a world of information overload, brands are releasing documentaries, tutorials and tours surrounding an area of their own expertise. This feeds the desire -- specifically among the Generation Z group -- for self-education, while also tapping into a more humanized approach to branding.
SCORE: 5.7
This Quarter and Mild Top 5 Examples: 1,449 Total Clicks Sep 15 - Oct 16
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Consumer Insight Topics: Pop CultureMarketingMediaBranding
Rapper-Created Fashion Films - This Silent Documentary Depicts Kanye West's Creative Process
SCORE: 5.4
Warm 769 Clicks Pub: Oct 29, 15
Rapper-Created Fashion Films
This Silent Documentary Depicts Kanye West's Creative Process
To celebrate and commemorate the launch of his Yeezy Season 2 clothing collection, notorious rapper Kanye West has produced this silent documentary showcasing his creative process. In order not to... [More]
Branded Food Documentaries - 'Unbroken Ground' Highlights Patagonia's New Food Business
SCORE: 5.6
This Year and Untested 205 Clicks Pub: Jul 15, 16
Branded Food Documentaries
'Unbroken Ground' Highlights Patagonia's New Food Business
Patagonia is set to release a new 25-minute documentary called ‘Unbroken Ground,’ which explores issues of environmentalism and sustainability in relation to the food industry. While the... [More]
Virtual Reality Coffee Tours - This Nescafe 360-Degree Video Showcases International Coffee Growers
SCORE: 4.3
Untested 218 Clicks Pub: Sep 29, 15
Virtual Reality Coffee Tours
This Nescafe 360-Degree Video Showcases International Coffee Growers
Just in time for International Coffee Day, this virtual reality video by Nescafe takes viewers deep into the world of an international coffee plantation. Using the Nescafe 360 app, curious coffee... [More]
VR Everest Summits - 'Capturing Everest' Shows an Everest Climb in Virtual Reality
SCORE: 4.6
This Quarter and Untested 133 Clicks Pub: Oct 11, 16
VR Everest Summits
'Capturing Everest' Shows an Everest Climb in Virtual Reality
Summiting Mount Everest is something that few in the world are able to experience, both because of the mountain’s remote locale and the sheer physical difficulty that comes with climbing it,... [More]
Cosmetics Brand Social Documentaries - This Documentary Series is Produced by MAC Cosmetics
SCORE: 4.4
This Year and Untested 124 Clicks Pub: Apr 20, 16
Cosmetics Brand Social Documentaries
This Documentary Series is Produced by MAC Cosmetics
MAC Cosmetics has supported the transgender community for many years and now it is bringing the cause to the forefront with a new documentary series detailing the lives of those who identify as... [More]