Branded Education

Organizations are boosting transparency by informing customers

Implications - In a move to control the narrative in a world of information overload, brands are releasing documentaries, tutorials and tours surrounding an area of their own expertise. This feeds the desire -- specifically among the Generation Z group -- for self-education, while also tapping into a more humanized approach to branding.
SCORE: 5.7
This Quarter and Untested Top 4 Examples: 739 Total Clicks Sep 15 - Jul 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Pop CultureMarketingMediaBranding
Social Media Music Documentaries - This Snapchat Series Will Tell the Story of Rapper A$AP Ferg
SCORE: 5.3
This Year and Untested 309 Clicks Pub: Mar 16, 16
Social Media Music Documentaries
This Snapchat Series Will Tell the Story of Rapper A$AP Ferg
MTV recently teamed up with rapper A Ferg to produce a Snapchat series documenting his work. While many brands have begun using Snapchat as a way to engage with younger consumers, this marks the... [More]
Branded Food Documentaries - 'Unbroken Ground' Highlights Patagonia's New Food Business
SCORE: 5.9
This Quarter and Untested 173 Clicks Pub: Jul 15, 16
Branded Food Documentaries
'Unbroken Ground' Highlights Patagonia's New Food Business
Patagonia is set to release a new 25-minute documentary called ‘Unbroken Ground,’ which explores issues of environmentalism and sustainability in relation to the food industry. While the... [More]
Virtual Reality Coffee Tours - This Nescafe 360-Degree Video Showcases International Coffee Growers
SCORE: 4.5
Untested 161 Clicks Pub: Sep 29, 15
Virtual Reality Coffee Tours
This Nescafe 360-Degree Video Showcases International Coffee Growers
Just in time for International Coffee Day, this virtual reality video by Nescafe takes viewers deep into the world of an international coffee plantation. Using the Nescafe 360 app, curious coffee... [More]
Cosmetics Brand Social Documentaries - This Documentary Series is Produced by MAC Cosmetics
SCORE: 4.7
This Year and Untested 96 Clicks Pub: Apr 20, 16
Cosmetics Brand Social Documentaries
This Documentary Series is Produced by MAC Cosmetics
MAC Cosmetics has supported the transgender community for many years and now it is bringing the cause to the forefront with a new documentary series detailing the lives of those who identify as... [More]