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Branded Education

Organizations are boosting transparency by informing customers

Implications - In a move to control the narrative in a world of information overload, brands are releasing documentaries, tutorials and tours surrounding an area of their own expertise. This feeds the desire -- specifically among young adults -- for self-education, while also tapping into a more humanized approach to branding.
Workshop Question - How can your brand better connect to consumers on a more personal level?
Trend Themes
1. Branded Education - Brands are releasing documentaries, tutorials, and tours surrounding an area of their own expertise.
2. Socially Conscious Documentaries - Providing a more humanized approach to branding and allowing businesses to control their own narrative.
3. Virtual Reality Experiences - Brands are creating immersive online experiences to transport customers to a specific time or place.
Industry Implications
1. Food and Beverage - Documentaries on sustainable farming and education campaigns surrounding soda consumption both present disruptive innovation opportunities in the food and beverage industry.
2. Beauty and Cosmetics - Brands such as MAC Cosmetics are shedding light on important social issues through documentary series, providing an innovative way to market cosmetics.
3. Health and Wellness - AR and VR technologies are being leveraged by healthcare companies to promote empathy and understanding of certain medical conditions.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
92,212 Total Clicks
Date Range:
Aug 15 — Oct 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

AR Migraine Experiences
AR Migraine Experiences
This Project Uses Augmented Reality to Educate People About Migraines
The Migraine Experience is an high-tech education and public awareness project, launched by headache and migraine relief medication brand Excedrin, that makes use of Google Cardboard headsets to... MORE
Balanced Lifestyle Platforms
Balanced Lifestyle Platforms
Mixify Encourages Young Social Media Users to Live Healthy Lives
Suggesting that everything is healthy when enjoyed in moderation, Pepsi, Coke and Dr. Pepper have recently teamed up in support of Mixify, a youth-focused social media site that encourages kids and... MORE
play_circle_filled Animated Anti-GMO PSAs
Animated Anti-GMO PSAs
The 'Mr. Seed' Video Educates Consumers About Organic Seeds
The Clif Bar Family Foundation recently released a short film titled ‘Mr. Seed’ that warns consumers to be wary of GMOs. As it stands today, a handful of powerful companies control the... MORE
play_circle_filled Branded Food Documentaries
Branded Food Documentaries
'Unbroken Ground' Highlights Patagonia's New Food Business
Patagonia is set to release a new 25-minute documentary called ‘Unbroken Ground,’ which explores issues of environmentalism and sustainability in relation to the food industry. While the... MORE
play_circle_filled Virtual Reality Coffee Tours
Virtual Reality Coffee Tours
This Nescafe 360-Degree Video Showcases International Coffee Growers
Just in time for International Coffee Day, this virtual reality video by Nescafe takes viewers deep into the world of an international coffee plantation. Using the Nescafe 360 app, curious coffee... MORE
play_circle_filled Cosmetics Brand Social Documentaries
Cosmetics Brand Social Documentaries
This Documentary Series is Produced by MAC Cosmetics
MAC Cosmetics has supported the transgender community for many years and now it is bringing the cause to the forefront with a new documentary series detailing the lives of those who identify as... MORE

Related Examples

play_circle_filled Holographic Anatomy Apps
Holographic Anatomy Apps
Microsoft's HoloAnatomy Brings Learning to Life with the HoloLens Headset
Amputee Gaming Wearables
Amputee Gaming Wearables
This Foot Attachment Helps Upper-Body Amputees Play Video Games
play_circle_filled Shoe Employee Documentary Series
Shoe Employee Documentary Series
This Reebok Ad is Part of a Promotional Short Documentary Series
AR Blood Donation Billboards
AR Blood Donation Billboards
NHS Blood and Transplant's Donation Ad Interactively Builds Awareness
play_circle_filled International Aid Worker PSAs
International Aid Worker PSAs
The 'Every Last Child' Ad Depicts the Life of an Aid Worker
play_circle_filled Touching Food Waste PSAs
Touching Food Waste PSAs
This Save the Food PSA Delivers a Powerful Message About Food Waste
play_circle_filled Virtual Conflict PSAs
Virtual Conflict PSAs
This UNICEF Ad Uses a Virtual Girl to Highlight Kids Affected by Conflict
Mexican Wrestling Documentaries
Mexican Wrestling Documentaries
This Online Documentary Series Features YouTuber Eric Ochoa
play_circle_filled Niche Music Documentaries
Niche Music Documentaries
Apple Music and Vice Created 'The Score' to Examine Local Music Scenes
play_circle_filled Cannabis Journalism Documentaries
Cannabis Journalism Documentaries
'Rolling Papers' is a Documentary on Colorado's Cannabis Culture
Humorous Cultural Documentaries
Humorous Cultural Documentaries
Meet the Patels Explores the Topics of Love and Family with Humor
Independent LGBT Documentaries
Independent LGBT Documentaries
'Memories of a Penitent Heart' Tells the Story of Miguel Dieppa
VR Water-Fetching Documentaries
VR Water-Fetching Documentaries
'The Source' is a Short VR Video That Examines Clean Water Access
Social Media Music Documentaries
Social Media Music Documentaries
This Snapchat Series Will Tell the Story of Rapper A$AP Ferg
play_circle_filled Hairy Pollution PSAs
Hairy Pollution PSAs
This Ad by 'WildAid China' Conveys the Dangers of China's Air Polluttion
Crowdfunded Documentary Films
Crowdfunded Documentary Films
These Filmmakers Publicly Funded a Documentary About Crowdfunding
Neglected Child Outcome PSAs
Neglected Child Outcome PSAs
This Horrifying Ads Reveal the How Negligent Parent Affect Children
play_circle_filled Restaurant Food PSAs
Restaurant Food PSAs
'Restaurants for Change' Will Have Dinner Service Proceeds Donated to Charity
Predictive Health Mirrors
Predictive Health Mirrors
This Mirror Shows Users What They Will Look Like Over Time
play_circle_filled Motivational Climate PSAs
Motivational Climate PSAs
This Al Gore Climate Change Ad Calls on Global World Leaders
Matcha-Brewing Machines
Matcha-Brewing Machines
This Device Helps Tea Lovers Make Delicious Drinks at Home
Celebratory Coffee Giveaways
Celebratory Coffee Giveaways
Krispy Kreme is Handing Out Free Goodies for National Coffee Day
Smartphone-Focused VR Headsets
Smartphone-Focused VR Headsets
The Microsoft VR Kit Could Be a Google Cardboard Competitor
Caffeinated Chewing Gums
Caffeinated Chewing Gums
This Calorie-Free Gum Delivers a Powerful Energy Boost
Lab-Quality French Presses
Lab-Quality French Presses
This French Press from Hario is Made with an Olive Wood Finish
Virtual Reality Armbands
Virtual Reality Armbands
The 'UnlimitedHand' Allows Users to Physically Feel Virtual Reality
360-Degree News Feeds
360-Degree News Feeds
Facebook and Oculus Rift are Teaming up to Create 360-Degree Videos
play_circle_filled Virtual Reality Baseball Commercials
Virtual Reality Baseball Commercials
Gatorade Puts Fans in the Shoes of Bryce Harper
Virtual Reality Streaming Apps
Virtual Reality Streaming Apps
This Netflix App Works With the Oculus Rift Virtual Reality Headset
Social Diabetes Support Groups
Social Diabetes Support Groups
Twitter's #Diabetes Initiative Lets Sufferers Share Stories Online
Pharmacy-Led Health Campaigns
Pharmacy-Led Health Campaigns
This Social Media Campaign Aims to Tackle Diabetes in Saudi Arabia
Multi-Lingual Diabetes Awareness Campaigns
Multi-Lingual Diabetes Awareness Campaigns
This Project Promotes Nutrition in the Latino Community
Child Diabetes Platforms
Child Diabetes Platforms
mySugr Junior Helps Kids and Parents Set-Up Daily Diabetes Routines
Intuitive Health Platforms
Intuitive Health Platforms
Tactio Health Tracks Weight, Sugar Levels and Physical Activity
Diabetes Education Apps
Diabetes Education Apps
The Diabetes Point of Care Platform Shares Tips and Treatment Options
Virtual Diabetic Monitors
Virtual Diabetic Monitors
The Cellnovo Diabetes Management Systems Offers Digital Tracking
Comprehensive Diabetic Apps
Comprehensive Diabetic Apps
The OnTrack Diabetes Smartphone Tool Tracks Blood Levels Inclusively
play_circle_filled Celebrity Cyclist Documentaries
Celebrity Cyclist Documentaries
The Lance Armstrong Documentary Explores His Controversial Career
Skin Health Apps
Skin Health Apps
ModiFace's New Apple Watch Skin Care App Uses Skin Scanners and Real-Time Cameras
Model Diversity Documentaries
Model Diversity Documentaries
A Perfect 14 is an Upcoming Documentary on Plus-Size Modelling
Monstrous Diabetic Games
Monstrous Diabetic Games
Monster Manor Encourages Diabetic Kids To Record Blood Glucose Levels
play_circle_filled Anti-Harassment Documentaries
Anti-Harassment Documentaries
'The People's Girls' Documents the Objectification of Women in Cairo
Pain-Reducing Video Games
Pain-Reducing Video Games
This Augmented Reality Game Allivates Pain in Amputee Patients
play_circle_filled Augmented Reality Navigation Apps
Augmented Reality Navigation Apps
The HUDWAY App Makes Driving in Bad Weather Safer
play_circle_filled Humdinger Mermaid PSAs
Humdinger Mermaid PSAs
MTV's Mermaid-Themed Condom Commercials Hits All the Right Spots
play_circle_filled Super Enlarging Food Diets
Super Enlarging Food Diets
The Augmented Reality Dieting System Falsely Increases the Size of Food
Disguised Driver Safety PSAs
Disguised Driver Safety PSAs
Zurich Beer Draws Driving Comparisons in Its Texting and Driving Ad
Augmented Reality Surgeries
Augmented Reality Surgeries
The CAMDASS May One Day Turn Astronauts Into Doctors