Mainstream Influencer

Online influencers are hired by unexpected brands to target younger buyers

Implications - Moving beyond collaborations, social influencers are being sought out to represent brands and retailers that don't typically target demographics like Millennials or Gen Z. These online influencers are not only helping to bring a youthful edge to typically low-key, traditional brands, but they’re showcasing the growing necessity of online integration in mainstream media, particularly among more conventional, established brands.
SCORE: 7
This Year and Warm Top 6 Examples: 7,383 Total Clicks Aug 15 - Feb 17
Popularity
Activity
Freshness
DEMOGRAPHICS
Blogger-Curated Retail Displays - This Blog Collaboration Set Up Stations Inside Crate and Barrel
SCORE: 6.2
Hot 3,571 Clicks Pub: Dec 10, 15
Blogger-Curated Retail Displays
This Blog Collaboration Set Up Stations Inside Crate and Barrel
In order to show off some of the most unique items from the Crate and Barrel registry, the houseware, furniture and decor retailer set up an exclusive blog collaboration with the 100 Layer Cake blog.... [More]
Gardening Blogger Projects - Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
SCORE: 6.8
Hot 1,728 Clicks Pub: Oct 15, 15
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
In order to help others who have a black thumb when it comes to gardening, Joy Cho of the Oh Joy! blog teamed up with Miracle-Gro for a series of inspiring DIY garden projects. In collaboration with... [More]
Designer Yogurt Pots - Mullerlight Sourced Julien Macdonald for Blogger-Designed Yogurt Packaging
SCORE: 5.9
Warm 1,053 Clicks Pub: Aug 20, 15
Designer Yogurt Pots
Mullerlight Sourced Julien Macdonald for Blogger-Designed Yogurt Packaging
Designers are often hand-picked to curate stylish events and create unique packaging designs for the food and beverage industry, but brands in search of a more authentic voice are securing blogger... [More]
Youth-Focused Furniture Ads - This RH Teen Commercial Promotes the Brand's Newest Product Range
SCORE: 5.9
Mild 411 Clicks Pub: Feb 11, 16
Youth-Focused Furniture Ads
This RH Teen Commercial Promotes the Brand's Newest Product Range
RH Teen is a youth-focused retail concept by Restoration Hardware and is promoted in a fun and fashionable television spot. This RH Teen promotional ad appeals to high schoolers and teens who are... [More]
Vlogger-Starring Beauty Campaigns - Chinese Vlogger Papi Jiang is Set to Star in a Lily & Beauty Ad
SCORE: 5.6
This Year and Mild 281 Clicks Pub: Feb 6, 17
Vlogger-Starring Beauty Campaigns
Chinese Vlogger Papi Jiang is Set to Star in a Lily & Beauty Ad
Last year, Chinese vlogger Papi Jiang made headlines around the world for selling an ad spot to the e-commerce beauty platform Lily & Beauty for the price of $3.4 million. The astonishing cost... [More]
Collaborative Vlogger Cosmetics - Tarte Created a Special 'Swamp Queen' Palette with grav3yardgirl
SCORE: 4.8
This Year and Mild 339 Clicks Pub: Jul 27, 16
Collaborative Vlogger Cosmetics
Tarte Created a Special 'Swamp Queen' Palette with grav3yardgirl
In collaboration with Tarte, YouTube personality Bunny Meyer, known as ‘grav3yardgirl,’ created a makeup palette named ‘Swamp Queen.’ The limited-edition Swamp Queen Eye &... [More]
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