Online influencers are hired by unexpected brands to target younger buyers
Implications - Moving beyond collaborations, social influencers are being sought out to represent brands and retailers that don't typically target demographics like Millennials or Gen Z. These online influencers are not only helping to bring a youthful edge to typically low-key, traditional brands, but they’re showcasing the growing necessity of online integration in mainstream media, particularly among more conventional, established brands.
Workshop Question - How can you generate trust with younger consumers by tapping into influencer marketing?
Trend Themes
1. Unexpected Influencer Collaborations - Collaborating with influencers in industries outside fashion or beauty can help bring a younger audience and online integration to more traditional brands.
2. Blogger Curated Collaborations - Curating and collaborating with bloggers gives brands a more authentic voice and can help them tap into current trends in home decor, fashion and beauty.
3. Social Media Star Collaborations - Collaborating with social media stars and vloggers is a powerful way for brands to connect with younger demographics and promote products through influencer marketing.
Industry Implications
1. Fashion - Fashion brands can collaborate with unexpected influencers to target new demographics and promote their products through authentic, influential voices.
2. Home Decor - Home decor brands can collaborate with bloggers and influencers to tap into current trends and styles, bring an authentic voice to their brand, and utilize influencer marketing.
3. Food and Beverage - Food and beverage companies can collaborate with bloggers and social media stars to create unique packaging designs, promote products, and tap into current flavor and ingredient trends.
7 Featured, 63 Examples:
257,296 Total Clicks
Date Range:
Aug 15 — Feb 17
Trending:
Warm
Consumer Insight Topics:
