YouTube Activism

The vlogosphere turns toward causes

Implications - As of 2016, YouTube is accumulating around 4 billion views daily; to take full advantage of this influence, the blogosphere is pivoting toward activism and causes. Whether through branded cause marketing or tweaks to the tool, this shift to social issues not only shows responsibility on part of YouTube, but satisfies the consumer desire to influence and be influenced in a way that soothes the conscience.
SCORE: 5.1
This Year and Mild Top 4 Examples: 673 Total Clicks Mar 16 - Jul 16
Popularity
Activity
Freshness
DEMOGRAPHICS
VR Pride Parades - Google's 'Pride for Everyone' Captures Pride Celebrations in 360 Degrees
SCORE: 6.2
This Year and Warm 438 Clicks Pub: Jun 25, 16
VR Pride Parades
Google's 'Pride for Everyone' Captures Pride Celebrations in 360 Degrees
Around the world, there are countless pride celebrations happening and to make sure they are accessible to all, Google launched #prideforeveryone. Google sent out employees to 25 different... [More]
Cyberbully Time-Outs - YouTube Won't Let Malicious Users Pass Its Video Ads with 'Skip the Bully'
SCORE: 6.2
This Year and Mild 107 Clicks Pub: Jul 12, 16
Cyberbully Time-Outs
YouTube Won't Let Malicious Users Pass Its Video Ads with 'Skip the Bully'
YouTube knows that its video ads can be pesky for users, which is why its not letting its cyberbully participants skip past them with the ‘Skip the Bully’ campaign. Leaving hurtful... [More]
Community-Building Cocoa Videos - KitKat's Influencers Explore Sustainable Chocolate Production
SCORE: 4.1
This Year and Untested 90 Clicks Pub: Mar 1, 16
Community-Building Cocoa Videos
KitKat's Influencers Explore Sustainable Chocolate Production
In order to show off some of its sustainable chocolate production practices, KitKat has influencers like professional football player and UNDP Goodwill Ambassador Didier Drogba and YouTuber Louis... [More]
Child Refugee Videos - This Save the Children Video Follows Up on a Shocking and Powerful Film
SCORE: 2.9
This Year and Untested 38 Clicks Pub: May 11, 16
Child Refugee Videos
This Save the Children Video Follows Up on a Shocking and Powerful Film
In 2014, Save the Children released the short film ‘Most Shocking Second a Day,’ which was a reminder that just because the horror isn’t happening here, it doesn’t mean it isn&... [More]