YouTube Activism

The vlogosphere turns toward causes

Implications - As of 2016, YouTube is accumulating around 4 billion views daily; to take full advantage of this influence, the blogosphere is pivoting toward activism and causes. Whether through branded cause marketing or tweaks to the tool, this shift to social issues not only shows responsibility on part of YouTube, but satisfies the consumer desire to influence and be influenced in a way that soothes the conscience.
SCORE: 5.5
This Quarter and Untested Top 5 Examples: 744 Total Clicks Mar 16 - Jul 16
Popularity
Activity
Freshness
DEMOGRAPHICS
VR Pride Parades - Google's 'Pride for Everyone' Captures Pride Celebrations in 360 Degrees
SCORE: 6.6
This Year and Warm 389 Clicks Pub: Jun 25, 16
VR Pride Parades
Google's 'Pride for Everyone' Captures Pride Celebrations in 360 Degrees
Around the world, there are countless pride celebrations happening and to make sure they are accessible to all, Google launched #prideforeveryone. Google sent out employees to 25 different... [More]
Cyberbully Time-Outs - YouTube Won't Let Malicious Users Pass Its Video Ads with 'Skip the Bully'
SCORE: 6.6
This Quarter and Mild 102 Clicks Pub: Jul 12, 16
Cyberbully Time-Outs
YouTube Won't Let Malicious Users Pass Its Video Ads with 'Skip the Bully'
YouTube knows that its video ads can be pesky for users, which is why its not letting its cyberbully participants skip past them with the ‘Skip the Bully’ campaign. Leaving hurtful... [More]
Community-Building Cocoa Videos - KitKat's Influencers Explore Sustainable Chocolate Production
SCORE: 4.4
This Year and Untested 82 Clicks Pub: Mar 1, 16
Community-Building Cocoa Videos
KitKat's Influencers Explore Sustainable Chocolate Production
In order to show off some of its sustainable chocolate production practices, KitKat has influencers like professional football player and UNDP Goodwill Ambassador Didier Drogba and YouTuber Louis... [More]
Millennial Pension Plan Advertising - One YouTuber Learns the Importance of Ontario Pension Plans
SCORE: 5.4
This Year and Untested 140 Clicks Pub: May 16, 16
Millennial Pension Plan Advertising
One YouTuber Learns the Importance of Ontario Pension Plans
The government of Ontario and advertising agency Bensimon Byrne joined up to get youth thinking more about their future and Ontario pension plans. One of the ads shows Andrew Huang, a YouTube star,... [More]
Child Refugee Videos - This Save the Children Video Follows Up on a Shocking and Powerful Film
SCORE: 3.3
This Year and Untested 31 Clicks Pub: May 11, 16
Child Refugee Videos
This Save the Children Video Follows Up on a Shocking and Powerful Film
In 2014, Save the Children released the short film ‘Most Shocking Second a Day,’ which was a reminder that just because the horror isn’t happening here, it doesn’t mean it isn&... [More]