Reverse Influencer

Celebrities are tapping into hyperreality by creating social media influence

Implications - As bloggers turn into influencers and eventually transform into full-fledged celebrities, public figures who started in more traditional forms of media are looking to enter the space by aligning with Internet culture. This ties them to a hyperreal personal brand that blurs the line between public persona and the authentic self that resonates strongly with Generation Z.
SCORE: 4.8
This Quarter and Mild Top 5 Examples: 2,721 Total Clicks Jan 15 - Jul 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Social Media
Celebrity Selfie Editorials - Interview Magazine's #ME Issue Celebrates the Celebrity Selfie
SCORE: 5.8
Warm 1,205 Clicks Pub: Sep 3, 15
Celebrity Selfie Editorials
Interview Magazine's #ME Issue Celebrates the Celebrity Selfie
Interview magazine’s selfie editorial is an ode to the celebrity selfie and social media presence. Titled the #ME issue, this millennial editorial displays the selfies of some of Internet’... [More]
Father-Daughter Rap Videos - The Kanye West Only One Video is a Sentimental Clip with Daughter North
SCORE: 4.3
Mild 1,424 Clicks Pub: Jan 30, 15
Father-Daughter Rap Videos
The Kanye West Only One Video is a Sentimental Clip with Daughter North
The Kanye West Only One music video shows the rapper’s soft side. The song features Beatles front man Paul McCartney and is a tribute to West’s late mother Donda, who is depicted as a... [More]
Plant-Powered Drink Campaigns - Silk Shows How Venus Williams and DJ Khaled 'Do Plants'
SCORE: 4.2
This Year and Untested 53 Clicks Pub: Jun 11, 16
Plant-Powered Drink Campaigns
Silk Shows How Venus Williams and DJ Khaled 'Do Plants'
‘Do Plants’ is a new campaign form Silk that taps celebrities like Venus Williams and DJ Khaled to show the power of plant-based foods. The brand’s Very Vanilla Soymilk is a... [More]
Inclusive Patriotic Campaigns - 'We Are America' Allows John Cena to Explain What Being American Is
SCORE: 3
This Quarter and Untested 24 Clicks Pub: Jul 5, 16
Inclusive Patriotic Campaigns
'We Are America' Allows John Cena to Explain What Being American Is
Iconic WWE American wrestler John Cena was featuring in a campaign from ‘Ad Council’ that is titled ‘We Are America.’ The effort works to show that the average American isn&#... [More]
Branded Celebrity Channels - Dwayne "The Rock" Johnson Launches A YouTube Channel for Fans
SCORE: 3.1
This Quarter and Untested 15 Clicks Pub: Jul 19, 16
Branded Celebrity Channels
Dwayne "The Rock" Johnson Launches A YouTube Channel for Fans
Dwayne “The Rock” Johnson has launched a new YouTube channel with the aim of creating and sharing funny videos with his fans. The first episode of the new channel is “a comical... [More]