Lifestyle Loyalty

Brands show full consumer awareness with holistically helpful apps

Implications - As consumers become more conscious of their personalities, activities and consumption habits as part of their own "brand," organizations must follow suit and implement a 360-degree view of their customers' lifestyle into their products. This is especially true in regard to loyalty, as long-term use of a product coincides with its seamless integration into the consumer's life.
SCORE: 6.6
This Year and Warm Top 5 Examples: 10,950 Total Clicks May 14 - Jul 16
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DEMOGRAPHICS
Consumer Insight Topics: TechMobileMarketingPublicity Stunts
Recycled Virtual Reality Viewers - Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies
SCORE: 8.3
This Year and Viral 7,078 Clicks Pub: Feb 29, 16
Recycled Virtual Reality Viewers
Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies
Creative packaging is one way to entice consumers to purchase more and it might not get anymore creative than virtual reality viewers. Coca-Cola helped to create three different ways in which people... [More]
Branded Meditation Podcasts - Lululemon's Guided Meditation Podcasts Inspire Introspection
SCORE: 6.5
Warm 1,776 Clicks Pub: Jul 9, 15
Branded Meditation Podcasts
Lululemon's Guided Meditation Podcasts Inspire Introspection
As a brand that’s deeply connected to the yoga community, Lululemon is now releasing one-week guided meditation podcast series. Hosted on SoundCloud, the aim of the meditation challenge is &#... [More]
Streamlined Pizza Ads - Hulu Will Soon Let You Order Pizza on One of Its Commercial Ads
SCORE: 3.1
Mild 1,182 Clicks Pub: May 3, 14
Streamlined Pizza Ads
Hulu Will Soon Let You Order Pizza on One of Its Commercial Ads
With a new ad service Hulu is calling an “in-stream purchase unit,” the online video service is making it extremely hard not to order a pizza during a commercial break. During a... [More]
Restroom-Rating Apps - The Charmin SitOrSquat App Gives You the Scoop on a Clean Place to Poop
SCORE: 4.3
Mild 735 Clicks Pub: Jan 14, 15
Restroom-Rating Apps
The Charmin SitOrSquat App Gives You the Scoop on a Clean Place to Poop
Whether you’re looking to relieve yourself of number one or number two, you’ll want to consult this restroom-rating app before seeking out just any old public bathroom. The level of... [More]
Odor Detection Apps - The NOSE App Lets You Know When It's Time to Slap On Some Nivea Deodorant
SCORE: 5.6
This Year and Untested 179 Clicks Pub: Apr 26, 16
Odor Detection Apps
The NOSE App Lets You Know When It's Time to Slap On Some Nivea Deodorant
Germany-based skin care company Nivea has teamed up with Vietnamese advertising agency Happiness FCB to create a truly unique and peculiar odor detection app, aptly dubbed NOSE, that is capable of... [More]