Customized QSR

Battling the Foodie backlash of fast food means implementing more customization

Implications - The growth of the Foodie consumer has created a threat against fast food. Recognizing that personal branding is a key concern of Foodies, organizations in this industry are fighting the poor perception of QSR through customization. This move focuses less on product and more on delivery, proving that companies do not need to change everything in the face of these shifts, but transform strategically.
SCORE: 6.4
This Year and Warm Top 6 Examples: 5,704 Total Clicks Oct 15 - Oct 16
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleFood
Digital Menu Boards - This Fast Casual Restaurant Targets Millennials with High-Tech Innovations
SCORE: 7.4
This Year and Hot 2,693 Clicks Pub: Feb 5, 16
Digital Menu Boards
This Fast Casual Restaurant Targets Millennials with High-Tech Innovations
Johnny Rockets is launching a new fast casual restaurant complete with digital menu boards and touchscreen ordering kiosks. In order to accommodate Millennials, many restaurants have begun testing... [More]
French Fry Flavor Packets - The 'French Fry Shakers' from Church's Chicken Allow for Customization
SCORE: 5.1
Warm 1,151 Clicks Pub: Jan 19, 16
French Fry Flavor Packets
The 'French Fry Shakers' from Church's Chicken Allow for Customization
The new ‘French Fry Shakers’ from Churches Chicken add an element of customization to the fast food experience. Instead of choosing from the limited selection of salt or pepper,... [More]
Customizable Late Night Menus - The Late Night Jack Hacks Allow Customers to Customize Their Meal
SCORE: 6.4
This Year and Warm 1,000 Clicks Pub: May 16, 16
Customizable Late Night Menus
The Late Night Jack Hacks Allow Customers to Customize Their Meal
While Jack in the Box already helps customers satisfy late-night cravings with its ‘Munchie Meals,’ now it is giving them even more choice with its DIY ‘Late Night Jack Hacks.’... [More]
Quick Cashless Restaurants - Restaurant Chain Wagamama Incorporates a Quicker Way to Eat and Pay
SCORE: 5.2
Mild 537 Clicks Pub: Jan 8, 16
Quick Cashless Restaurants
Restaurant Chain Wagamama Incorporates a Quicker Way to Eat and Pay
One of the pain points for restaurant customers is the experience surrounding payment, which is why restaurant chain wagamama took it upon itself to create a cashless experience. Instead of... [More]
Rewarding Mexican Restaurant Apps - The TJ Rewards App Helps Taco John's Customers Earn Free Food
SCORE: 6.1
This Year and Mild 176 Clicks Pub: Oct 24, 16
Rewarding Mexican Restaurant Apps
The TJ Rewards App Helps Taco John's Customers Earn Free Food
Earlier this summer, the popular Mexican quick-service chain Taco John’s rolled out an app-based loyalty program called TJ Rewards. Not only does the new app help customers earn free food, but... [More]
Personalized Taco Rewards - Taco Bell's ta.co Site Lets Users Customize Meals and Access Discounts
SCORE: 2.9
Untested 147 Clicks Pub: Oct 21, 15
Personalized Taco Rewards
Taco Bell's ta.co Site Lets Users Customize Meals and Access Discounts
Taco Bell recently unveiled its new lifestyle website ta.co, a platform that is not only cleverly named but also all about customization and tasty taco rewards. The clever website boasts a gamified... [More]
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