Customized QSR

Battling the Foodie backlash of fast food means implementing more customization

Implications - The growth of the Foodie consumer has created a threat against fast food. Recognizing that personal branding is a key concern of Foodies, organizations in this industry are fighting the poor perception of QSR through customization. This move focuses less on product and more on delivery, proving that companies do not need to change everything in the face of these shifts, but transform strategically.
SCORE: 5.4
This Year and Mild Top 4 Examples: 2,687 Total Clicks Oct 15 - Jul 16
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Consumer Insight Topics: MarketingLifestyleFood
French Fry Flavor Packets - The 'French Fry Shakers' from Church's Chicken Allow for Customization
SCORE: 5.3
This Year and Warm 1,135 Clicks Pub: Jan 19, 16
French Fry Flavor Packets
The 'French Fry Shakers' from Church's Chicken Allow for Customization
The new ‘French Fry Shakers’ from Churches Chicken add an element of customization to the fast food experience. Instead of choosing from the limited selection of salt or pepper,... [More]
Customizable Late Night Menus - The Late Night Jack Hacks Allow Customers to Customize Their Meal
SCORE: 6.6
This Year and Warm 928 Clicks Pub: May 16, 16
Customizable Late Night Menus
The Late Night Jack Hacks Allow Customers to Customize Their Meal
While Jack in the Box already helps customers satisfy late-night cravings with its ‘Munchie Meals,’ now it is giving them even more choice with its DIY ‘Late Night Jack Hacks.’... [More]
Digital Ordering Kiosks - These McDonald's Menu Boards Let Patrons Place Orders from Their Table
SCORE: 4.1
This Year and Mild 485 Clicks Pub: Feb 8, 16
Digital Ordering Kiosks
These McDonald's Menu Boards Let Patrons Place Orders from Their Table
McDonald’s UK recently announced the launch of new digital ordering kiosks that will allow patrons to order meals directly from their table. Once seated, restaurant visitors will be able to... [More]
Personalized Taco Rewards - Taco Bell's ta.co Site Lets Users Customize Meals and Access Discounts
SCORE: 3
Untested 139 Clicks Pub: Oct 21, 15
Personalized Taco Rewards
Taco Bell's ta.co Site Lets Users Customize Meals and Access Discounts
Taco Bell recently unveiled its new lifestyle website ta.co, a platform that is not only cleverly named but also all about customization and tasty taco rewards. The clever website boasts a gamified... [More]