Sippable Novelty

The Gen Z affinity for oddity translates into indulgent beverages

Implications - Digital natives tend to have an affinity for oddities; this is true of everything from Gen Z's style of humor, to their taste in food and beverage. As a result, teens are responding to hyper-indulgent, almost novelty flavors, showing a need for connected thinking when it comes to concepts such as "Internet culture."
SCORE: 5.4
This Quarter and Mild Top 5 Examples: 2,155 Total Clicks Jan 16 - Jul 16
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Consumer Insight Topics: LifestyleFoodDrinking
Battered Cake Milkshakes - This Funfetti Milkshake Turns the Colorful Torte into a Creamy Beverage
SCORE: 7.1
This Year and Warm 774 Clicks Pub: Mar 4, 16
Battered Cake Milkshakes
This Funfetti Milkshake Turns the Colorful Torte into a Creamy Beverage
Lifestyle blog Homemade Hooplah shares a drinkable version of the popular Funfetti torte in a sugary cake milkshake. The beverage is a lighter version of the edible and perfect for quick dessert... [More]
Carbonated Soda Milkshakes - Burger King Releases a Creamy Dr. Pepper Blended Beverage
SCORE: 4.6
This Year and Mild 725 Clicks Pub: Jan 30, 16
Carbonated Soda Milkshakes
Burger King Releases a Creamy Dr. Pepper Blended Beverage
Fast Food eatery Burger King has increased its drink options with the addition of a carbonated soda milkshake to its menu. The drink features the classic pop Dr. Pepper mixed in with creamy ice... [More]
Chocolate Bar-Flavored Milkshakes - The New Coffee Crisp Shake is Made with an Iconic Candy Bar
SCORE: 4.6
This Year and Untested 415 Clicks Pub: Jun 3, 16
Chocolate Bar-Flavored Milkshakes
The New Coffee Crisp Shake is Made with an Iconic Candy Bar
Burger King Canada recently put a Canadian-themed twist on its latest drink with the introduction of the Coffee Crisp Shake. Coffee Crisp is an iconic Canadian chocolate bar that consists of... [More]
Cheese-Based Milkshakes - The Cheeeesy Gold Milkshake from Wayback Burgers is Made with Cheez Whiz
SCORE: 4.8
This Year and Untested 148 Clicks Pub: Apr 26, 16
Cheese-Based Milkshakes
The Cheeeesy Gold Milkshake from Wayback Burgers is Made with Cheez Whiz
Although it began as an April Fool’s joke, Wayback Burgers ended up creating a real drink out of vanilla ice cream and Cheez Whiz called the Cheeeesy Gold Milkshake. Though the hybrid drink... [More]
Nutty Co-Branded Milkshakes - f'real's Peanut Butter Cup Milkshake is Made with Reese's Chocolate
SCORE: 3.9
This Year and Untested 93 Clicks Pub: Apr 21, 16
Nutty Co-Branded Milkshakes
f'real's Peanut Butter Cup Milkshake is Made with Reese's Chocolate
The ‘Peanut Butter Cup Milkshake’ by f’real is a creamy chilled beverage that’s inspired by a delightful food treat. What gives the shake the authentic taste of a peanut... [More]