Restaurants increase efficiency by providing customers with automated options
Implications - For most consumers, the rise of technology has translated into a more convenient and streamlined everyday life, and in turn established higher expectations in terms of efficiency. In the world of QSR and dining, brands are helping to offer a quicker option to patrons through kiosks and apps that allow customers to order and pay for their meals without the help of staff. Though this can come at the expense of a more personal touch on behalf of the brands who adopt this strategy, this shift empowers tech-savvy consumers.
Workshop Question - If you were to integrate technology to make your customers' experiences more streamlined, how would you do it?
Trend Themes
1. Self-serve Technology - The rise of self-serve technology in the restaurant industry has enabled consumers to streamline their dining experience and expect higher levels of efficiency.
2. Cashless Payment - Cashless payment technology has the potential to increase efficiency in restaurants and reduce time spent waiting for checks.
3. Interactive Dining Experience - Restaurants are incorporating interactive technology to create a more immersive and engaging dining experience for customers.
Industry Implications
1. Food Industry - The use of self-serve technology, cashless payment and interactive dining experiences all have the potential to disrupt the food industry and change the way restaurants operate.
2. Hospitality Industry - The hospitality industry could benefit from the implementation of self-serve technology to increase efficiency and reduce wait times for customers.
3. Technology Industry - The restaurant industry's increasing dependence on technology presents opportunities for innovation and development within the technology industry.
