Approachable Artisan

Beverages hit a happy medium for Boomers

Implications - It's been said that Boomers and Millennials have similar desires regarding food and beverage, with the former skewing more toward familiarity. Satisfying the desire for authenticity among the previous hippie generation while still maintaining comfort levels means combining artisan branding with un-intimidating flavors.
SCORE: 5.9
This Year and Mild Top 5 Examples: 4,354 Total Clicks Jan 15 - Jul 16
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Anti-Inflammatory Drinks - ARYA's Curcumin+ Beverages are Made with a Bioactive Turmeric Extract
SCORE: 7.8
This Year and Hot 1,532 Clicks Pub: Jun 29, 16
Anti-Inflammatory Drinks
ARYA's Curcumin+ Beverages are Made with a Bioactive Turmeric Extract
Curcumin is known as the powerful active ingredient in turmeric with incredible anti-inflammatory effects and antioxidant properties. It is also the name and focus of Just C, Inc’s range of... [More]
Vibrant Natural Fruit Products - Le Fruit Enjoys a Rebrand Focusing on Local Preservative-Free Angle
SCORE: 6.6
This Year and Warm 800 Clicks Pub: Jun 19, 16
Vibrant Natural Fruit Products
Le Fruit Enjoys a Rebrand Focusing on Local Preservative-Free Angle
As much as consumers are concerned with the lifespan of a product as well as getting more bang for their buck, when it comes to food these days, options like Le Fruit are fast becoming the norm. Le... [More]
Premium Tonic Water - The Upscale 1724 Tonic Water is Designed to Complement Luxury Spirits
SCORE: 5.7
This Year and Mild 568 Clicks Pub: Jun 22, 16
Premium Tonic Water
The Upscale 1724 Tonic Water is Designed to Complement Luxury Spirits
1724 Tonic Water is being introduced to the market as an ultra-premium tonic water that’s best paired with high-end spirits. The Tonic Water gets its unique name from the precise location on... [More]
Flavoured Kefir Drinks - The New Yorvale Drinks Combine Live Yeast Cultures with Sweet Ingredients
SCORE: 5.8
This Year and Mild 266 Clicks Pub: Jun 23, 16
Flavoured Kefir Drinks
The New Yorvale Drinks Combine Live Yeast Cultures with Sweet Ingredients
The British ice cream brand Yorvale recently debuted a line of flavored kefir drinks that give consumers a tasty new way to enjoy the fermented milk drink. In recent years, fermented food products... [More]
Refreshing Drink Branding - Ashridge Offers Organic Sparkling Options That Are Vibrantly Packaged
SCORE: 1.8
Untested 1,188 Clicks Pub: Jan 19, 15
Refreshing Drink Branding
Ashridge Offers Organic Sparkling Options That Are Vibrantly Packaged
When it comes to refreshing drinks, one of the easiest ways to hone in on its healthy benefits is through its branding. That is exactly what Ashridge decided to do with its line of organic sparkling... [More]