Innato Chocolate Branding Takes the Notion of Visual Identity Literally

By: Amelia Roblin - Jan 12, 2015
References: infinito.pe & thedieline
When faced with the task of devising a brand identity scheme for some specialized cocoa products, the Romex Group ended up with an image that took this goal intention literally. Not only does the imagery comprise actual words, these strings of letters combine to illustrate the detailed symbol of a fingerprint.

Infinito designed these brown paper bags with phrases that describe the superior qualities of these scrumptious goods. The typeface is loose cursive, and the characters curl around as playfully as the bigger picture does. Apart from some tiny integrated illustrations, Innato chocolate packaging is printed quite simply. Bold stripes of color help the consumer to differentiate the different flavors of the chocolate bars, inviting them to discover for themselves how innately delicious they are.