Efficacious Cleanse

Consumers seek time-saving fixes while refusing to sacrifice deep cleanliness

Implications - Consumers are seeking cleansers that not only promote ease of use and minimal time commitment, they are also increasingly demanding multi-tasking effectiveness out of their daily cleansing routines. Whether it be innovative bath products that can be taken on the go or deep-cleansing toiletries that offer increased levels of performance, more and more products are being tailored to preserve the consumer’s most valuable resource: their time.
SCORE: 5.6
This Year and Mild Top 6 Examples: 4,417 Total Clicks Jul 15 - Jul 16
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Consumer Insight Topics: FashionCosmetics
Natural Dry Toothpastes - This Activated Charcoal Gum and Tooth Powder Naturally Whitens Teeth
SCORE: 6.9
This Year and Warm 1,516 Clicks Pub: Mar 9, 16
Natural Dry Toothpastes
This Activated Charcoal Gum and Tooth Powder Naturally Whitens Teeth
This Activated Charcoal Gum and Tooth Powder is designed for the person out there that’s looking to stay away from the chemicals found in traditional toothpastes. Featuring a dry formula, the... [More]
Adaptive Air Purifiers - The Sprimo Personal Air Purifier Adaptively Makes the Air Cleaner
SCORE: 5.4
This Year and Warm 1,051 Clicks Pub: Apr 13, 16
Adaptive Air Purifiers
The Sprimo Personal Air Purifier Adaptively Makes the Air Cleaner
The ‘Sprimo’ is a smart air purifier that cleans the air faster and more effectively than conventional air purification devices. While there are a wide variety of air purifiers on the... [More]
Portable Deodorant Wipes - Pacifica's Wipes Provide an Alternative to Sticks, Creams and Sprays
SCORE: 6.7
This Year and Warm 474 Clicks Pub: Jun 2, 16
Portable Deodorant Wipes
Pacifica's Wipes Provide an Alternative to Sticks, Creams and Sprays
Rather than making deodorant in a spray or solid form, Pacifica makes its deodorant wipes in a convenient sheet form. These ultra-portable underarm wipes feature coconut milk as a main ingredient... [More]
Multipurpose Laundry Detergents - Method's 4X Concentrated Detergent Doubles as a Soak for Stains
SCORE: 3.9
Mild 920 Clicks Pub: Jul 30, 15
Multipurpose Laundry Detergents
Method's 4X Concentrated Detergent Doubles as a Soak for Stains
With a formula that’s naturally derived, biodegradable and hypoallergenic, Method’s 4X Concentrated Detergent has more than enough features to make it an impressive cleaning solution.... [More]
Solid Bleach Cleansers - The New 'Control Bleach Crystals' from Clorox Prevent Accidental Spills
SCORE: 3.6
This Year and Mild 247 Clicks Pub: Feb 13, 16
Solid Bleach Cleansers
The New 'Control Bleach Crystals' from Clorox Prevent Accidental Spills
The new ‘Control Bleach Crystals’ from Clorox give consumers an easier way to clean with bleach. One of the major problems with using bleach to clean is that the liquid easily splashes... [More]
Spray Clay Shampoos - The UNITE 7SECONDS Refresher is Made With Natural Minerals Rather Than Powder
SCORE: 4.5
This Year and Mild 209 Clicks Pub: Jun 17, 16
Spray Clay Shampoos
The UNITE 7SECONDS Refresher is Made With Natural Minerals Rather Than Powder
UNITE is a haircare brand inspired by backstage beauty preparation and on-the-go lifestyles, and the company offers consumers an alternative product to revitalize the look of locks that is a... [More]