Branded Forum

Organizations take a page from social media to create communities

Implications - Though most brands have begun using social media in their marketing, some are taking their online presence a step further by implementing practices seen in forums and instant messaging boards by creating branded communities. This convergence of traditional customer service with Internet culture shows the importance of connected thinking.
SCORE: 5.6
This Year and Mild Top 4 Examples: 1,363 Total Clicks Dec 15 - Jun 16
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Consumer Insight Topics: TechMobileMultimediaLifestyleFood
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SCORE: 5.3
This Year and Warm 472 Clicks Pub: Dec 21, 15
Interactive B2C Platforms
Taobao's Transaction App WangXin Connects Vendors and Buyers
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SCORE: 6.7
This Year and Warm 529 Clicks Pub: Jun 11, 16
Chatbot Finance Apps
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SCORE: 5.7
This Year and Warm 267 Clicks Pub: Mar 1, 16
Business-Messaging Services
The Hero App Allows Consumers to Communicate with Companies
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SCORE: 3.2
This Year and Untested 95 Clicks Pub: Apr 6, 16
Chat Room Taco Deliveries
The New TacoBot Feature Allows Customers to Order Taco Bell Via Slack
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