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Conspicuous Cultured

Consumers leverage cultural influences to curate intellectual identities

Implications - Capitalizing on the breadth of knowledge at their fingertips, consumers want to showcase their worldly acumen by incorporating culturally contextual designs heavy with historical significance as integral elements to their carefully curated identities. Not only does this shift signify a rebellion against mainstream minimalism, it also demonstrates an eagerness to create individual cultural identities, leveraging iconographic imagery as an intellectual statement.
Workshop Question - What role does your brand play in helping consumer express their unique identities?
Trend Themes
1. Cultural Individualism - Individuals want to create personal cultural identities using culturally contextual designs, signalling a shift away from mainstream minimalism.
2. Art and Fashion - Creative collaborations that incorporate artistic motifs into fashion designs have been successful in drawing attention and creating unique products.
3. Multicultural Inspiration - Fashion designers are increasingly drawing inspiration from various cultures, resulting in bold contemporary takes on age-old traditions and imagery.
Industry Implications
1. Fashion - Designers can create new products by incorporating cultural influences or collaborating with artists to create unique pieces that stand out from mainstream offerings.
2. Art - Artists can explore collaborations with fashion designers, as well as gain exposure through unique product offerings such as sneakers or jewelry with artistic motifs.
3. Marketing and Advertising - Brands can create campaigns that emphasize inclusivity and individualism while also featuring cultural icons in order to create a more relatable and engaging message.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
399,344 Total Clicks
Date Range:
Feb 15 — Jun 16
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Tapestry-Inspired Streetwear Catalogs
Tapestry-Inspired Streetwear Catalogs
The Latest Les Benjamins Collection is Titled 'Ottoman Punk'
The latest Les Benjamins collection consists of vivid streetwear pieces and draws its inspiration from pop culture imagery and tapestry motifs. Lensed against a backdrop of ornate Persian rugs,... MORE
Sporty Art History Tees
Sporty Art History Tees
This Picasso Bulls Tee is the Perfect Mix of Art and Athleticism
This clever Picasso Bulls tee by Toronto-based Just Visiting is a playful way to showcase your combined art history and sports knowledge. The white tee features a reinterpretation of the Chicago... MORE
Artistic Surf Equipment
Artistic Surf Equipment
The Boom-Art Renaissance Surfboard Collection is for Cultured Surfers
Surfers rocking MFA degrees will be all over the Boom-Art Renaissance surfboard collection. The French company has created three surfboards depicting two classic works of art from the 1500s. ‘... MORE
African Art Sneakers
African Art Sneakers
The Eytys x Esther Mahlangu Sneakers Boast Cultural Aesthetics
Cult Swedish sneaker brand Eytys has tapped South African Ndebele artist Esther Mahlangu for its latest collaboration.  In line with the brand’s upcoming photography book, Eytys... MORE
Classic Art Sneaker Tableaus
Classic Art Sneaker Tableaus
The Highsnobiety Nike Air Max Day Series References the Dutch Masters
This Highsnobiety Nike Air Max Day series highlights the unique design progression of the iconic Nike sneaker and includes references that art history buffs will love. The sponsored post on the... MORE
Neoclassical Statement Necklaces
Neoclassical Statement Necklaces
This Tatty Devine Necklace Mimics Vintage Architectural Details
This Tatty Devine necklace pays homage to Neoclassical art and architecture. The statement accessory is laser-cut and digitally printed, featuring acrylic beads that are shaped like artistic symbols... MORE
Iconic Sneaker Simulations
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
Iconic footwear brand Converse has partnered with creative agency Anomaly to create a virtual reality experience illustrating the renowned sneaker’s pop cultural history titled In Their Chucks.... MORE

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