Connoisseur Brew

Consumers are enticed by high-end tea bars launched by experts

Implications - Seeking out an experience guided by the expertise and knowledge of a connoisseur, consumers are being enticed by high-end tea bars launched by industry experts that promise an educational retail interaction. Linked to the insatiable desire of the modern consumer to gain expert-level knowledge of their curated interests, this progression demonstrates the refocusing on tea as an artisan food product to be considered on the same level as wine or coffee.
SCORE: 7
This Quarter and Warm Top 4 Examples: 5,640 Total Clicks Jan 16 - Jan 17
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Hand-Drip Tea Cafes - The Tokyo Saryo Tea Cafe Offers Specialty Tea Varieties for Connoisseurs
SCORE: 7.8
This Quarter and Hot 1,716 Clicks Pub: Jan 19, 17
Hand-Drip Tea Cafes
The Tokyo Saryo Tea Cafe Offers Specialty Tea Varieties for Connoisseurs
Drip coffee has quickly become a popular option at many coffee houses, and now the Tokyo Saryo tea cafe looks to offer hand-drip green teas as a new alternative to pot-brewed varieties. The... [More]
Transformative Tea Bars - Toronto's 'Plentea' Has Tea Sommeliers on Staff to Craft Custom Beverages
SCORE: 7.6
This Quarter and Warm 1,805 Clicks Pub: Dec 22, 16
Transformative Tea Bars
Toronto's 'Plentea' Has Tea Sommeliers on Staff to Craft Custom Beverages
While many people are focusing on third wave coffee culture, a similar revolution is taking place with tea and one of the best examples of this phenomenon is Toronto’s ‘Plentea.’... [More]
Geometric Tea Shop Interiors - The Sweetea's Storefront Boasts Pop-Out Seats and Tables
SCORE: 5.1
This Year and Warm 1,057 Clicks Pub: Mar 30, 16
Geometric Tea Shop Interiors
The Sweetea's Storefront Boasts Pop-Out Seats and Tables
Premium tea brand Da.U.De recently opened a storefront called Sweetea’s that boasts a colorful geometric interior. Designed to encourage more tea drinkers to try out the brand’s products,... [More]
Airy Teahouse Concepts - The Rabbit Hole is a Whimsical Organic Tea Bar in Australia
SCORE: 4.6
Mild 1,062 Clicks Pub: Jan 14, 16
Airy Teahouse Concepts
The Rabbit Hole is a Whimsical Organic Tea Bar in Australia
This quaint teahouse concept is a stunning example of the design language associated with the Japanese art of Kintsugi, a “celebration of the beauty of imperfection in ceramic objects and... [More]
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