Iconic characters are reimagined with retro inspirations for new audiences
Implications - Toy manufacturers are aiming to woo Millennial parents with action figures that serve as reimagined takes on iconic characters conceived for series revivals and nostalgic remakes. Also a way to integrate modern technologies including animation, this progression demonstrates the prevailing power of nostalgia in marketing even to a new generation of children via their parents.
Workshop Question - How can your brand woo former consumers in order to have them purchase your products for their children?
Trend Themes
1. Nostalgia Marketing - Toy manufacturers are using revamped iconic characters from series revivals and nostalgic remakes, as a way to integrate modern technologies including animation to attract millennials parents.
2. Realistic Action Figures - Toy manufacturers are creating action figures that are incredibly realistic, with identifiable expressions and loads of individual character in each figure.
3. Anatomical Skew Toys - Artists are creating anatomical skew toys, showcasing the heroes with partially dissected bodies, exploring mortality in the character for an added unconventional perspective.
Industry Implications
1. Toy Manufacturing Industry - Industry can take inspiration to leverage nostalgic marketing, create updated action figures with identifiable expressions and loads of individual character, and create anatomical skew toys for new ways to celebrate iconic characters.
2. Animation Industry - Industry can explore the trend towards nostalgia in marketing, build action figures with updated animatronics, and animate anatomical skew toys to create a new wave of nostalgic innovation, envisioning superhero toys from a twisted perspective.
3. Pop Culture & Merchandise - Industry can leverage action figures audience engagement, create realistic collectables and anatomical skew toys for adult audiences.
5 Featured, 45 Examples:
166,531 Total Clicks
Date Range:
Oct 15 — Jun 16
Trending:
Warm
Consumer Insight Topics:
