Humorized Health

Food brands convey their health status through comical marketing tactics

Implications - As a greater emphasis is placed on health and organic ingredients, food retailers are seeking out more distinctive ways to showcase their commitment to the cause. Adding elements of humor, satire and animation, brands are speaking to their use of organic ingredients and natural practices in a way that is more approachable to younger demographics. Such tactics help transform informative content into lighthearted messages that are not only more digestible, but also more memorable in nature. This speaks to a shift toward messaging that is not only transparent, but that also appeals to specific demographics like Millennials or Gen Z who appreciate more playful brand engagements.
SCORE: 4.7
This Year and Untested Top 4 Examples: 944 Total Clicks Jun 15 - Jun 16
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Offbeat Burger Commercials - McDonald's UK Embraces a Wes Anderson-Style Advert for Transparency
SCORE: 4.9
Mild 737 Clicks Pub: Jun 10, 15
Offbeat Burger Commercials
McDonald's UK Embraces a Wes Anderson-Style Advert for Transparency
McDonald’s UK strays away from the typical fast food formula of ad campaigns for something a little more fun and quirky. As though inspired by a Wes Anderson film, it delves into the concern... [More]
Animated Anti-GMO PSAs - The 'Mr. Seed' Video Educates Consumers About Organic Seeds
SCORE: 5.8
This Year and Mild 102 Clicks Pub: Jun 10, 16
Animated Anti-GMO PSAs
The 'Mr. Seed' Video Educates Consumers About Organic Seeds
The Clif Bar Family Foundation recently released a short film titled ‘Mr. Seed’ that warns consumers to be wary of GMOs. As it stands today, a handful of powerful companies control the... [More]
Skippable Burger Commercials - The 'Not Much Else to Say' Ad by A&W Targets Young YouTube Users
SCORE: 4
This Year and Untested 74 Clicks Pub: Feb 11, 16
Skippable Burger Commercials
The 'Not Much Else to Say' Ad by A&W Targets Young YouTube Users
A&W’s ‘Not Much Else to Say’ commercial targets young YouTube viewers with an ad that doesn’t say very much at all. When it comes to young consumers, particularly those... [More]
Preservative-Free Chicken - McDonald's is Now Testing Preservative-Free Chicken McNuggets
SCORE: 2.3
This Year and Untested 31 Clicks Pub: Apr 28, 16
Preservative-Free Chicken
McDonald's is Now Testing Preservative-Free Chicken McNuggets
Keeping pace with the current shift towards more natural ingredients, McDonald’s announced that it is now testing preservative-free Chicken McNuggets. While the new recipe is currently being... [More]