Consumers incorporate the ancient dairy alternative in modern ways
Implications - As consumers look to adapt their diets to be conducive to a healthier lifestyle, many are embracing kefir, a nourishing and flavorful ingredient that has long been praised for its probiotic content, protein richness and its aid in digestion. Seen incorporated into a variety of food and beverage, this progression is related to the fixation of the modern consumer on finding healthier routes to familiar flavors.
Workshop Question - Considering ancient traditions or rituals, how can your brand incorporate one of these aged processes to appeal to modern consumers?
Trend Themes
1. Health-conscious Dieting - Consumers are seeking healthier food and beverage options, including those with probiotics, to adapt their diets to be conducive to a healthier lifestyle.
2. Fermented and Cultured Foods - Consumers are gravitating toward fermented and cultured foods and beverages, like kefir, to improve their digestive function and strengthen their immune system.
3. Natural and Organic Ingredients - Consumers are opting for natural and organic ingredients in their food and beverage choices, favoring products made without artificial colors or flavors.
Industry Implications
1. Food and Beverage Production - Food and beverage manufacturers have an opportunity to develop and market products that include probiotics or that are fermented and cultured, using natural and organic ingredients.
2. Health and Wellness - Health and wellness professionals can educate consumers on the benefits of consuming probiotics and fermented foods to improve their overall digestive health.
3. Packaging and Design - Designers and packaging companies can create packaging and branding concepts that highlight the natural and organic ingredients and the probiotic or cultured aspects of food and beverage products.
