eSports Influencer

Chinese consumers embrace livestreaming apps to access influencers

Implications - A way to play up the social aspect of such games as well as a means of highlighting the fast-growing emergence of livestreaming apps, various products and services are being specifically designed to cater to the culture of eSports in China. Serving to educate users on high-level gaming expertise and rounding out the entertainment function, this progression demonstrates the opportunity for brands to embed themselves into the social gaming experience.
SCORE: 6.6
This Year and Mild Top 4 Examples: 2,891 Total Clicks Jun 16 - Jun 16
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Consumer Insight Topics: Pop CultureMediaCelebs
Chinese Livestreaming Platforms - Yizhibo is a Popular Live Video-Streaming App in China
SCORE: 8.7
This Year and Hot 2,317 Clicks Pub: Jun 9, 16
Chinese Livestreaming Platforms
Yizhibo is a Popular Live Video-Streaming App in China
Yizhibo, also referred to by users as ‘Yi,’ is a Chinese live video-streaming app that is similar in appearance to Periscope, which is banned in mainland China. The service is one of... [More]
eSports Streaming Platforms - Panda TV is a Chinese Video Game Streaming Platform Launched in 2015
SCORE: 6.5
This Year and Mild 257 Clicks Pub: Jun 9, 16
eSports Streaming Platforms
Panda TV is a Chinese Video Game Streaming Platform Launched in 2015
Launched in 2015, Panda TV is one in a string of regional video live-streaming apps that have emerged in China over the last few years as a reaction to US platforms such as Periscope, which is banned.... [More]
Chinese eSports Streaming Platforms - 'Longzhu TV' is an Alternative Streaming Service for Gamers
SCORE: 6.1
This Year and Untested 208 Clicks Pub: Jun 14, 16
Chinese eSports Streaming Platforms
'Longzhu TV' is an Alternative Streaming Service for Gamers
Similar to the popular streaming service Twitch, Longzhu TV provides an alternative platform for Chinese gamers to stream eSports broadcasts. With tens of million of Chinese gamers watching live... [More]
Chinese eSports Influencers - Yu Jingxi Uses His eSports Expertise to Broadcast Video Games Online
SCORE: 4.8
This Year and Untested 109 Clicks Pub: Jun 15, 16
Chinese eSports Influencers
Yu Jingxi Uses His eSports Expertise to Broadcast Video Games Online
Former professional League of Legends player, Yu “Misaya” Jingxi is currently using his eSports expertise to broadcast live games on the streaming platform Panda TV. With a rapidly... [More]