Psychographic Finance

Money management services speak to consumers on a deeper level

Implications - Money is a nuanced, subjective topic, prompting finance companies to implement more deliberate targeting into their services. This is a response to the dissolving of the mainstream -- in the social media age, only a series of niches exist. As a response, hyper-targeting is more frequently observed, and is especially effective in industries where a one-size-fits-all approach cannot be implemented.
SCORE: 3.9
This Year and Untested Top 4 Examples: 992 Total Clicks Apr 16 - Jun 16
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DEMOGRAPHICS
Consumer Insight Topics: TechMobileBusinessSocial Good
Female-Focused Finance Apps - 'Pinkfolio' is a Personal Wealth App Targeted at Women
SCORE: 5.1
This Year and Mild 520 Clicks Pub: Apr 4, 16
Female-Focused Finance Apps
'Pinkfolio' is a Personal Wealth App Targeted at Women
‘Pinkfolio’ is the name of a personalized wealth app for women that’s designed to take intimidation out of investments and personal finances. The financial training app uses a... [More]
Alternative Student Lending Services - 'Climb Credit' is Working to Change the Student Lending Model
SCORE: 3.7
This Year and Untested 163 Clicks Pub: Apr 13, 16
Alternative Student Lending Services
'Climb Credit' is Working to Change the Student Lending Model
‘Climb Credit’ is a startup that is looking to change the student lending model in the US. Instead of simply providing loans at lower rates or helping students refinance their loans,... [More]
Community Down Payment Programs - Landed Helps with Crowdfunding Real Estate Down Payments
SCORE: 3.5
This Year and Untested 205 Clicks Pub: Apr 14, 16
Community Down Payment Programs
Landed Helps with Crowdfunding Real Estate Down Payments
One issue facing the millennial generation and young professionals is home ownership, especially as the cost of living in urban centers goes up—which is what this crowdfunding real estate... [More]
Veteran Finance Apps - The Mobile Mission App Helps Military Personnel Transition to Civilian Life
SCORE: 2.2
This Year and Untested 104 Clicks Pub: Apr 12, 16
Veteran Finance Apps
The Mobile Mission App Helps Military Personnel Transition to Civilian Life
Mobile Mission is an extremely thoughtful new mobile app, provided by the Better Business Bureau Institute in Hawaii and created as part of a collaboration with the American Express Foundation, that... [More]
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