Premiumized Protein

Meat & seafood products receive a premium redesign with crafted packaging

Implications - As a desire for organic, non-GMO foods grows, so does consumer skepticism over food products, prompting brands to rethink the way their goods are displayed. Using transparent packaging, handcrafted imagery and local heritage to give packaged products like meat and seafood a more traditional aesthetic, brands are seeking to not only convey greater transparency, but also add a more wholesome aesthetic to goods. This represents a shift toward packaging designs that allow consumers to easily identify the product as well as its organic roots and production.
SCORE: 5.2
This Year and Mild Top 4 Examples: 15,148 Total Clicks Jan 15 - Jun 16
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Artisan Deli Meat Branding - This Example of Deli Meat Branding Hails from Ireland
SCORE: 5.8
This Year and Warm 3,827 Clicks Pub: Feb 22, 16
Artisan Deli Meat Branding
This Example of Deli Meat Branding Hails from Ireland
Flying Pig Ham provides a dynamic example of deli meat branding in its choice to appear artisanal and wholesome. Designed by Gerard Whelan of Brandcentral, the packaging concept for Flying Pig Ham... [More]
Paleo Meal Kit Boxes - These Convenient Boxes from Ape Man Foods are Paleo and Vegan-Friendly
SCORE: 4.5
This Year and Mild 1,110 Clicks Pub: Feb 8, 16
Paleo Meal Kit Boxes
These Convenient Boxes from Ape Man Foods are Paleo and Vegan-Friendly
Sold at Whole Foods stores in the Northeast US, Ape Man Foods is a brand producing delicious and nutritious raw paleo meal kits. The ready-made meal kits include various spreads and “breads,&#... [More]
Bare Bound Branding - String Meat Packaging Minimizes Waste and Communicates Authentic Taste
SCORE: 3.7
Mild 7,058 Clicks Pub: Jan 9, 15
Bare Bound Branding
String Meat Packaging Minimizes Waste and Communicates Authentic Taste
The trends for product wrappers are constantly fluctuating from over-the-top to minimalist. This strategy for string meat packaging sticks to the latter, abandoning the tendency towards textures and... [More]
Dapper Seafood Packaging - This Fish Packaging Design Aims to Meld Tradition with Modernity
SCORE: 3.2
Mild 3,153 Clicks Pub: Apr 22, 15
Dapper Seafood Packaging
This Fish Packaging Design Aims to Meld Tradition with Modernity
This fish packaging design is a functional way to communicate the brand’s dedication to the traditional cooking methods of the product. The Peetri Lõheäri brand of seafood was given a... [More]