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Premiumized Protein

Meat & seafood products receive a premium redesign with crafted packaging

Implications - As a desire for organic, non-GMO foods grows, so does consumer skepticism over food products, prompting brands to rethink the way their goods are displayed. Using transparent packaging, handcrafted imagery and local heritage to give packaged products like meat and seafood a more traditional aesthetic, brands are seeking to not only convey greater transparency, but also add a more wholesome aesthetic to goods. This represents a shift toward packaging designs that allow consumers to easily identify the product as well as its organic roots and production.
Workshop Question - What message does your branding convey to the most premium members of your target demographic?
Trend Themes
1. Transparent Packaging - Using transparent packaging to convey greater transparency and organic roots, while also providing a more traditional and wholesome aesthetic to goods.
2. Premiumization of Food Products - The use of local heritage, handcrafted imagery and minimalist packaging to elevate meat, seafood products and deli meats and establish them as artisanal and trustworthy premium products.
3. Single Serve Portion-controlled Meals - Packaging innovative seafood products like individually frozen fish fillets that use portion-controlled meals to appeal to busy consumers and emphasize sustainability.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can incorporate innovative packaging concepts like transparent packaging, minimalist and traditional branding and portion-controlled meals to create premium brands and appeal to conscious consumers.
2. Sustainability Industry - The sustainability industry can work with brands to incorporate sustainable practices and emphasize sustainability in their packaging designs for seafood and other food products.
3. Packaging Industry - The packaging industry can develop innovative packaging concepts like transparent packaging and portion-controlled meals to cater to the evolving needs of the food and beverage industry and meet consumer expectations.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
384,257 Total Clicks
Date Range:
Jan 15 — Sep 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Artisan Deli Meat Branding
Artisan Deli Meat Branding
This Example of Deli Meat Branding Hails from Ireland
Flying Pig Ham provides a dynamic example of deli meat branding in its choice to appear artisanal and wholesome. Designed by Gerard Whelan of Brandcentral, the packaging concept for Flying Pig Ham... MORE
Individually Frozen Fillets
Individually Frozen Fillets
Fishpeople's Single-Serve Fish Fillets Make Portion-Controlled Meals
Tuna, salmon and rockfish are a few of the types of fish fillets that are packaged by Fishpeople in convenient individually portioned packets that are ready to be added to the grill or pan. The fish... MORE
Paleo Meal Kit Boxes
Paleo Meal Kit Boxes
These Convenient Boxes from Ape Man Foods are Paleo and Vegan-Friendly
Sold at Whole Foods stores in the Northeast US, Ape Man Foods is a brand producing delicious and nutritious raw paleo meal kits. The ready-made meal kits include various spreads and “breads,&#... MORE
Bare Bound Branding
Bare Bound Branding
String Meat Packaging Minimizes Waste and Communicates Authentic Taste
The trends for product wrappers are constantly fluctuating from over-the-top to minimalist. This strategy for string meat packaging sticks to the latter, abandoning the tendency towards textures and... MORE
Bold Australian Sausage Packaging
Bold Australian Sausage Packaging
Hunsa Smallgoods Has Launched a Line of Premium Meat Sausages
Hunsa Smallgoods is an Australian brand producing premium pork and minced beef sausages that boasts an elegant packaging concept to match. Designed by Perth-based agency Dessein, the branding and... MORE
Dapper Seafood Packaging
Dapper Seafood Packaging
This Fish Packaging Design Aims to Meld Tradition with Modernity
This fish packaging design is a functional way to communicate the brand’s dedication to the traditional cooking methods of the product. The Peetri Lõheäri brand of seafood was given a... MORE

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Anecdotal Jerky Branding
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Bacon-Stuffed Sausages
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Classical Smoked Meat Branding
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play_circle_filled Multi-Meat Corn Dogs
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Sliced Gourmet Sausage
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Premium Ham Packaging
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