Anarchist R&D

Organizations are using the power of the crowd for their own materials

Implications - The novelty of crowdsourcing as a concept is at the forefront of a few services, but only recently have brands begun implementing it into their innovation and ideation processes toward everything from products released, to brand messaging. This speaks to the true democratization of creativity in the social media age.
SCORE: 5.5
This Year and Mild Top 5 Examples: 2,091 Total Clicks Jun 15 - Jun 16
Popularity
Activity
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DEMOGRAPHICS
Crowdsourced Cosmetic Products - BHüe Develops Products by Working Directly with Consumers
SCORE: 7.6
This Year and Warm 625 Clicks Pub: Jun 3, 16
Crowdsourced Cosmetic Products
BHüe Develops Products by Working Directly with Consumers
BHüe is an innovative cosmetics brand that takes a different approach to bringing beauty to the masses. The brand makes a point to crowdsource and gather feedback from its customers when it comes... [More]
Crowdsourced Retail Photo Galleries - The IKEA Wonderful Everyday Contest Highlights User Photos
SCORE: 6.7
This Year and Warm 763 Clicks Pub: May 16, 16
Crowdsourced Retail Photo Galleries
The IKEA Wonderful Everyday Contest Highlights User Photos
The IKEA Wonderful Everyday contest is a covert marketing campaign from the UK arm of the Swedish retail chain that will see user-generated content included in an exhibition at locations across... [More]
Crowdsourced Beauty Cleansers - Glossier's New Gel Cleanser Was Developed with Help from Fans
SCORE: 3.6
This Year and Mild 395 Clicks Pub: Jan 15, 16
Crowdsourced Beauty Cleansers
Glossier's New Gel Cleanser Was Developed with Help from Fans
Cult beauty brand Glossier recently introduced a new gel cleanser product to its lineup, formally known as the ‘Milky Jelly Cleanser.’ Development for the product began early last year... [More]
Crowdsourced Car Ads - These New Ford Car Ads Were Created Online by Fans
SCORE: 4.8
Untested 152 Clicks Pub: Dec 8, 15
Crowdsourced Car Ads
These New Ford Car Ads Were Created Online by Fans
A new Ford car ad campaign called ‘By Design’ is giving fans of the brand the chance to create their own advertisements for the car company. To make the experience as easy as possible,... [More]
Crowdsourced Beer Branding - Rhinegeist Brewing Asked for Creative Beer Names for Its New IPA
SCORE: 2.5
Untested 156 Clicks Pub: Jun 11, 15
Crowdsourced Beer Branding
Rhinegeist Brewing Asked for Creative Beer Names for Its New IPA
With beer names like Truth, Panther, Cougar, Dad, Pure Fury and Zen, Rhinegeist Brewing proves itself to be one company that’s not afraid to embrace boldly branded beer names. Rhinegeist... [More]