Causal Culinary

Food trucks become vehicles for bringing missions to the masses

Implications - A mode of sharing delicious flavors and eclectic dishes that mainstream consumers are already familiar with, food trucks are stepping it up even further by creating connections with consumers on common causes and spreading awareness along with their tasty treats. Taking their missions onto the road, these consumer-friendly commutes share messages of eco-awareness, inclusivity and even strive to make movements like vegan-indulgence more approachable and accessible to the general public.
SCORE: 7.5
This Year and Hot Top 5 Examples: 23,274 Total Clicks Sep 15 - Jun 16
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Consumer Insight Topics: LifestyleFoodEcoTransportation
Ex-Offender Food Trucks - This Mobile Eatery Provides Jobs for Former Prisoners
SCORE: 7.3
V. Hot 5,820 Clicks Pub: Sep 15, 15
Ex-Offender Food Trucks
This Mobile Eatery Provides Jobs for Former Prisoners
‘Snowday’ is a mobile eatery that provides employment for former prisoners. For ex-offenders, starting over can be a difficult and frustrating task. This food truck provides a unique way... [More]
Branded Traveling Market Tours - This Innocent Brand Activation Featured a Three-City Tour
SCORE: 7.1
V. Hot 6,924 Clicks Pub: Mar 7, 16
Branded Traveling Market Tours
This Innocent Brand Activation Featured a Three-City Tour
This dynamic Innocent brand activation highlight the juice offerings in a three-city mobile tour. Modelling a vehicle in the same vein as a food truck, the Innocent travelling supermarket was... [More]
Mobile Ice Cream Shops - This Cobranded Food Truck Treated SXSW Atendees to Vegan Fruit Pops
SCORE: 7.3
V. Hot 4,107 Clicks Pub: Mar 23, 16
Mobile Ice Cream Shops
This Cobranded Food Truck Treated SXSW Atendees to Vegan Fruit Pops
As part of this year’s SXSW festivities, mass fashion retailer Uniqlo teamed up with online marketplace Spring to launch a mobile ice cream shop. While SXSW is often a hotspot for tech... [More]
Eco-Friendly Food Trucks - The New Yumbii Truck Converts Exhaust into Nitrogen Gas and Water Vapor
SCORE: 7.2
This Year and Hot 2,435 Clicks Pub: Apr 8, 16
Eco-Friendly Food Trucks
The New Yumbii Truck Converts Exhaust into Nitrogen Gas and Water Vapor
Atlanta-based catering company Yumbii recently added an eco-friendly vehicle to its line of existing food trucks. While food trucks have become extremely popular in recent years, they have had a... [More]
Sustainable Food Trucks - This Eco-Friendly Food Truck is Powered by Electricity
SCORE: 6.7
Hot 3,988 Clicks Pub: Feb 5, 16
Sustainable Food Trucks
This Eco-Friendly Food Truck is Powered by Electricity
Greg Alden Steele’s eco-friendly food truck serves as a sustainable alternative to other mobile eateries. One of the major problems with food trucks is the pollution that comes from running a... [More]
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