Socialized Sport

Increasing fan involvement, sporting events turn to social marketing tactics

Implications - Targeting the digital native, large-scale sporting events are turning to social media engagement to make the fan experience more memorable. Realizing the need to communicate with consumers in a more approachable manner, marketers are turning to platforms like Snapchat and Facebook to not only promote upcoming events, but also engage the fan community with sponsored content and interactive competitions. This reflects a need for subtle marketing strategies that speak to the way consumers communicate on a daily basis.
SCORE: 5.3
This Year and Mild Top 5 Examples: 2,921 Total Clicks Feb 15 - Jun 16
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DEMOGRAPHICS
Social Olympic Snapshots - In Partnership with NBC, Snapchat Will Be Showing Rio Olympic Highlights
SCORE: 5.6
Warm 955 Clicks Pub: May 2, 16
Social Olympic Snapshots
In Partnership with NBC, Snapchat Will Be Showing Rio Olympic Highlights
Snapchat recently announced a deal with NBC that will allow it to broadcast Olympic highlights from the Rio 2016 games. This partnership marks the first time that NBC will allow content to be... [More]
Face-Painting Photo Filters - Facebook's Photo Overlay Tool Helps Fans Celebrate a Soccer Tournament
SCORE: 5.5
This Year and Mild 300 Clicks Pub: Jun 3, 16
Face-Painting Photo Filters
Facebook's Photo Overlay Tool Helps Fans Celebrate a Soccer Tournament
In order to help sports fans on social media show support for their favorite teams playing in the 2016 Copa América soccer tournament, MSQRD and Facebook launched a series of custom photo overlay... [More]
Soccer Fan Chat Apps - The INPLAY Football Messenger App is Like WhatsApp For Soccer Fans
SCORE: 4.7
Mild 972 Clicks Pub: Feb 17, 15
Soccer Fan Chat Apps
The INPLAY Football Messenger App is Like WhatsApp For Soccer Fans
The INPLAY football messenger app is designed to help soccer fans enjoy a sense of community by letting them share their thoughts and other content in creative ways. Sports fans like to enjoy a... [More]
Action Sport Apps - Shrick is a Social Networking App for Extreme Sports Enthusiasts
SCORE: 3.5
Mild 126 Clicks Pub: Aug 11, 15
Action Sport Apps
Shrick is a Social Networking App for Extreme Sports Enthusiasts
There are dozens of apps out there that cater to fans of tennis, baseball, golf, soccer and football, but Shrick appeals to those who like high-adrenaline extreme sports. The social networking app... [More]
Fan Sportscaster Platforms - Rabble Invites Sports Enthusiasts to Broadcast Matches for Each Other
SCORE: 4.4
Mild 568 Clicks Pub: Apr 7, 15
Fan Sportscaster Platforms
Rabble Invites Sports Enthusiasts to Broadcast Matches for Each Other
Between close-ups and replays, it’s hard to beat the video coverage of sporting events, yet Rabble sets the spotlight upon an area that could use improving. Plenty of basketball, soccer,... [More]
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