Socialized Sport

Increasing fan involvement, sporting events turn to social marketing tactics

Implications - Targeting the digital native, large-scale sporting events are turning to social media engagement to make the fan experience more memorable. Realizing the need to communicate with consumers in a more approachable manner, marketers are turning to platforms like Snapchat and Facebook to not only promote upcoming events, but also engage the fan community with sponsored content and interactive competitions. This reflects a need for subtle marketing strategies that speak to the way consumers communicate on a daily basis.
SCORE: 4.4
This Year and Mild Top 6 Examples: 2,540 Total Clicks Feb 15 - Jun 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Social Olympic Snapshots - In Partnership with NBC, Snapchat Will Be Showing Rio Olympic Highlights
SCORE: 6
This Year and Warm 917 Clicks Pub: May 2, 16
Social Olympic Snapshots
In Partnership with NBC, Snapchat Will Be Showing Rio Olympic Highlights
Snapchat recently announced a deal with NBC that will allow it to broadcast Olympic highlights from the Rio 2016 games. This partnership marks the first time that NBC will allow content to be... [More]
Face-Painting Photo Filters - Facebook's Photo Overlay Tool Helps Fans Celebrate a Soccer Tournament
SCORE: 5.9
This Year and Mild 287 Clicks Pub: Jun 3, 16
Face-Painting Photo Filters
Facebook's Photo Overlay Tool Helps Fans Celebrate a Soccer Tournament
In order to help sports fans on social media show support for their favorite teams playing in the 2016 Copa América soccer tournament, MSQRD and Facebook launched a series of custom photo overlay... [More]
Soccer Fan Chat Apps - The INPLAY Football Messenger App is Like WhatsApp For Soccer Fans
SCORE: 4.9
Mild 905 Clicks Pub: Feb 17, 15
Soccer Fan Chat Apps
The INPLAY Football Messenger App is Like WhatsApp For Soccer Fans
The INPLAY football messenger app is designed to help soccer fans enjoy a sense of community by letting them share their thoughts and other content in creative ways. Sports fans like to enjoy a... [More]
Targeted Hockey Campaigns - This Sport Marketing Campaign Led Hockey Fans to Parties and Prizes
SCORE: 2
Untested 219 Clicks Pub: Jul 18, 15
Targeted Hockey Campaigns
This Sport Marketing Campaign Led Hockey Fans to Parties and Prizes
In order to get the most fan engagement for the Toronto Maple Leafs’ Draft Day, the hockey team set up an interactive sport marketing campaign exclusive to those who were using its mobile app.... [More]
Exclusive Game-Showcasing Deals - Snapchat and BuzzFeed Will Be Able to Show the Olympics in Rio
SCORE: 2.8
This Year and Untested 105 Clicks Pub: Apr 30, 16
Exclusive Game-Showcasing Deals
Snapchat and BuzzFeed Will Be Able to Show the Olympics in Rio
In an unprecedented deal, social media app Snapchat reached an agreement with American broadcaster NBC to show the Olympics. Highlights of the Rio 2016 Olympic Games taking place this August will be... [More]
Social Sports Livestreams - NFL Fans Can Now Livestream Thursday Night Football on Twitter
SCORE: 2.4
This Year and Untested 107 Clicks Pub: Apr 7, 16
Social Sports Livestreams
NFL Fans Can Now Livestream Thursday Night Football on Twitter
Rather than having to tune into a TV channel in order to catch an NFL game, sports fans will now be able to livestream Thursday Night Football on Twitter. As NFL’s digital partner, Twitter will... [More]
Quantcast