Comforting Dietary

Large brands are entering the health space to accommodate the halfway healthy

Implications - Considering the popularity of the health wave, it's no surprise big, iconic brands known for unhealthy foods are attempting to enter the health space. Beyond the benefit of expanding appeal, well-known brands who enter the health space target a niche of "halfway healthy" consumers who are interested in entering into a diet, but don't want to stray from the familiar.
SCORE: 5.7
This Year and Mild Top 5 Examples: 2,801 Total Clicks Aug 15 - Aug 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleFoodHealth
Vegan Fast Food Burgers - Wendy's is Offering a Vegan-Friendly Sandwich With a Black Bean Patty
SCORE: 7.6
This Year and Hot 1,202 Clicks Pub: Apr 26, 16
Vegan Fast Food Burgers
Wendy's is Offering a Vegan-Friendly Sandwich With a Black Bean Patty
As veganism becomes a more socially accepted lifestyle choice for consumers aiming to stir clear of meat and animal by-products, popular fast food chains such as Wendy’s are adding vegan-... [More]
Lightened-Up Steak Sandwiches - Taco Bell's New Flatbread Sandwiches are a Lighter Fast Food Option
SCORE: 6.9
This Year and Warm 738 Clicks Pub: Jun 3, 16
Lightened-Up Steak Sandwiches
Taco Bell's New Flatbread Sandwiches are a Lighter Fast Food Option
While the latest Taco Bell releases have been on the more indulgent side, now the chain is offering up a healthy option in the form of its new Flatbread Sandwiches. Unlike its meaty burritos and... [More]
Low-Calorie Popcorn Snacks - The New Skinnygirl Popcorn Range is a Guilt-Free Snack Option
SCORE: 4.2
This Year and Mild 333 Clicks Pub: Aug 9, 16
Low-Calorie Popcorn Snacks
The New Skinnygirl Popcorn Range is a Guilt-Free Snack Option
The popular guilt-free beverage and food brand Skinnygirl recently debuted a new popcorn range that gives consumers a healthier way to enjoy a popular snack food. Made with Orville Redenbacher... [More]
Artisanal-Style Fast Food - DQ Created the New Line of Food DQ Bakes for Its 75th Anniversary
SCORE: 4.9
This Year and Mild 197 Clicks Pub: Jul 21, 16
Artisanal-Style Fast Food
DQ Created the New Line of Food DQ Bakes for Its 75th Anniversary
Dairy Queen is known for serving cold ice cream but in celebration of its 75th anniversary in 2015, it rolled out a new line of warm foods under ‘DQ Bakes.’ The menu items include... [More]
Lettuce-Wrapped Hamburgers - McDonald's Australia is Now Offering Cosumers a Low-Barb Buger Option
SCORE: 3.4
Mild 331 Clicks Pub: Aug 6, 15
Lettuce-Wrapped Hamburgers
McDonald's Australia is Now Offering Cosumers a Low-Barb Buger Option
McDonald’s Australia recently began testing out a new low-carb burger option that allows customers to replace their hamburger buns with leaves of lettuce. As consumers become more conscious of... [More]
Quantcast