Home ownership is simplified and streamlined for the adult Millennial
Implications - Meeting pre-existing Millennial needs with the group's transforming priorities as they age, home ownership and mortgage management is infiltrating the social space. For the debt-riddled Millennial generation, money management can cause anxiety. For members of this group, finance first needs to be de-stigmatized, then understood. This speaks to the need for more mindful processes when dealing with different demographics.
Workshop Question - In what ways could you adapt your products and services to speak to Millennials in a more approachable manner?
Trend Themes
1. Social Mortgage Campaigns - Empowering consumers to engage on social media to create potentially life-changing outcome for homeowners.
2. Personalized Financial Services - Rolls multiple financial services into a single digital platform to anticipate and meet consumer needs in one accessible place.
3. Mortgage Application Apps - Streamlines the time-intensive and confusing mortgage application process, especially appealing to millennial and first-time home buyers.
Industry Implications
1. Real Estate Apps - Robust and innovative apps that assist with buying and selling homes for a new generation of homeowners.
2. Urban Home Buying Apps - Specifically designed for urban dwellers to find home ownership opportunities tailored to their lifestyles and needs in the city.
3. Expense Management Apps - Accessible digital tools for payment management aligned to help Millennials starting families and taking on mortgages.
7 Featured, 59 Examples:
202,292 Total Clicks
Date Range:
Jun 15 — Sep 16
Trending:
Mild
Consumer Insight Topics:
