Socialized Responsibility

Home ownership is simplified and streamlined for the adult Millennial

Implications - Meeting pre-existing Millennial needs with the group's transforming priorities as they age, home ownership and mortgage management is infiltrating the social space. For the debt-riddled Millennial generation, money management can cause anxiety. For members of this group, finance first needs to be de-stigmatized, then understood. This speaks to the need for more mindful processes when dealing with different demographics.
SCORE: 4.4
This Year and Mild Top 4 Examples: 1,662 Total Clicks Jun 15 - Jun 16
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Consumer Insight Topics: TechMobileMultimediaLifestyleLife
Mortgage Comparison Apps - The 'Rate My Rate' App Helps You Optimize Your Mortgage Selections
SCORE: 4.3
This Year and Warm 480 Clicks Pub: May 27, 16
Mortgage Comparison Apps
The 'Rate My Rate' App Helps You Optimize Your Mortgage Selections
Rate My Rate is an innovative new smartphone app, developed by eLEND (a division of American Financial Resources), that is designed to make it easier than ever for people to access and utilize a... [More]
Mortgage Application Apps - The CIBC Hello Home App Lets Canadians Apply For Mortgages
SCORE: 5.7
This Year and Mild 293 Clicks Pub: May 18, 16
Mortgage Application Apps
The CIBC Hello Home App Lets Canadians Apply For Mortgages
Canadian bank CIBC has launched an innovative new smartphone app, named CIBC Hello Home, that is designed to make it easier than ever for its clients and customers to be able to go through the... [More]
Social Mortgage Campaigns - SA Home Loans' #TweetDreams Lets Users Help to Drop Interest Rates
SCORE: 2.7
Untested 600 Clicks Pub: Jun 8, 15
Social Mortgage Campaigns
SA Home Loans' #TweetDreams Lets Users Help to Drop Interest Rates
The interest rate is one thing that can’t often be controlled by homeowners, but SA Home Loans wanted to put power in the hands of the people. This was done by creating a social campaign... [More]
Personalized Financial Services - This Website Offers Free Credit Scores and Finance Recommendations
SCORE: 2.5
Untested 289 Clicks Pub: Jun 25, 15
Personalized Financial Services
This Website Offers Free Credit Scores and Finance Recommendations
‘Credit Karma’ is an emerging start-up that offers personalized financial services and useful advice about how consumers can improve their financial health. While there are many... [More]
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