Restrictive Health

Digital-age consumers are driven to fitness by strictly aesthetic

Implications - For the digital consumer, the pressure to be "better than" permeates almost every part of life; this is especially true aesthetically, as most social media networks are image-based. As a result, an attitude shift in the world of health can be seen. Consumers are focusing less on a holistically healthy lifestyle, and more on the idea of a slim body. This speaks to the surface-level priorities that can take precedent without proper food education.
SCORE: 4.1
This Year and Untested Top 6 Examples: 3,218 Total Clicks Jul 14 - Jun 16
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Consumer Insight Topics: MarketingLifestyleFoodHealthLife
Calorie Currency Shops - The Colun Pop-Up Store Had People Burn Calories to Take Home Workout Gear
SCORE: 4.6
Mild 1,196 Clicks Pub: Oct 11, 14
Calorie Currency Shops
The Colun Pop-Up Store Had People Burn Calories to Take Home Workout Gear
There’s something pretty unique about the Colun pop-up store—rather than needing to pull out cash in exchange for merchandise, the shop lets you pay with calories instead. Colun Light is a... [More]
Slimming Coffee Blends - Agnes Pauline Coffee Burns Fat While Boosting Energy Levels
SCORE: 4.1
This Year and Mild 297 Clicks Pub: Feb 10, 16
Slimming Coffee Blends
Agnes Pauline Coffee Burns Fat While Boosting Energy Levels
This slimming coffee blend from Malaysian beauty brand Agnes Pauline boosts energy levels while burning fat in the process. The morning beverage is specially formulated to speed up one’s... [More]
Calorie-Counting Containers - The GE Calorie Counter Can Help You Manage Your Weight
SCORE: 2.7
Untested 1,089 Clicks Pub: Jul 8, 14
Calorie-Counting Containers
The GE Calorie Counter Can Help You Manage Your Weight
The GE Calorie Counter is a futuristic kitchen appliance that can help families manage their food intake and overall weight. The futuristic counter functions by visually displaying the amount of... [More]
Calorie-Counting Chocolates - This Graph-Shaped Chocolate Snack Reveals Calories Per Serving
SCORE: 2.8
Untested 219 Clicks Pub: Jan 15, 16
Calorie-Counting Chocolates
This Graph-Shaped Chocolate Snack Reveals Calories Per Serving
In order to satisfy consumers who like to indulge, as well as those who are in the habit of counting calories in food and beverage items, The Chocolate Factory developed this novelty chocolate snack.... [More]
Calorie-Restricting Apps - The Calorie Counter & Diet Tracker App Tracks Your Calories & Nutrients
SCORE: 2.7
Untested 290 Clicks Pub: May 20, 15
Calorie-Restricting Apps
The Calorie Counter & Diet Tracker App Tracks Your Calories & Nutrients
The Calorie Counter & Diet Tracker is an app, developed by MyFitnessPal, that makes it extremely easy to keep track of your caloric intake. With this app, there is simply no room for excuses but... [More]
Health-Endorsing Chocolate Flyers - 'SureSlim' Distributed Chocolate Flyers to Increase Registration
SCORE: 2
Untested 127 Clicks Pub: Jul 2, 15
Health-Endorsing Chocolate Flyers
'SureSlim' Distributed Chocolate Flyers to Increase Registration
SureSlim created and distributed real edible chocolate flyers as a coupon incentive to increase registration for its weight loss program. The flyers were sent out to grocery stores, health food... [More]
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