Militant Appeal

New commodities aim to serve patriotic consumers

Implications - While American politicians flip-flop on the issue of war, Millennials take a rebellious stance using their bodies as billboards to promote personal beliefs of patriotism. Exposure to heart-wrenching events during the age of terrorism forced brands to address crisis by equipping consumers with products of Americana pride and nationalistic honor. This shift in consumer desire for antiquated liberal expression resonates with the younger demographic because even the oldest Millennials came of age as the U.S was partaking in armed conflict overseas.
SCORE: 4.9
This Year and Warm Top 5 Examples: 4,315 Total Clicks Oct 15 - May 16
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Consumer Insight Topics: FashionHip Fashion
Sultry Military Fashion - The Anthony Vaccarello Spring Line Brought Sexy Militant Apparel to Milan
SCORE: 4.2
Warm 1,009 Clicks Pub: Oct 5, 15
Sultry Military Fashion
The Anthony Vaccarello Spring Line Brought Sexy Militant Apparel to Milan
Milan Fashion Week was given a super sultry presentation when the Anthony Vaccarello Spring/Summer ‘16 collection took to the runway. This lavish collection features utilitarian styles with a... [More]
Utilitarian Beard Oil Branding - Bohica is a Patriotic Men's Grooming Range Made in America
SCORE: 4.9
Warm 1,510 Clicks Pub: Jan 21, 16
Utilitarian Beard Oil Branding
Bohica is a Patriotic Men's Grooming Range Made in America
Bohica is a new brand founded by a veteran American marine based in Wisconsin that takes a direct, patriotic approach to the marketing of their beard oils. Available in ‘Freedom’ and &#... [More]
Military Spouse-Designed Handbags - The R. Riveter Bags are Inspired by the American Military
SCORE: 6
This Year and Warm 961 Clicks Pub: May 27, 16
Military Spouse-Designed Handbags
The R. Riveter Bags are Inspired by the American Military
R. Riveter is a company that sells ladies handbags and purses designed by military spouses. Many Americans are familiar with the struggles and hardship faced by military spouses and their families.... [More]
Military-Honoring Sports Apparel - The NBA's 'Hoops for Troops' Campaign Features Patriotic T-Shirts
SCORE: 4.5
Mild 392 Clicks Pub: Nov 5, 15
Military-Honoring Sports Apparel
The NBA's 'Hoops for Troops' Campaign Features Patriotic T-Shirts
The NBA will honor past and current members of the military in its ‘Hoops for Troops’ campaign. The week leading up to Veteran’s Day represents a time for the league to honor... [More]
Female Veteran Clothing Collections - The Lady Brigade Line Features Patriotic Clothing for Veterans
SCORE: 3
This Year and Mild 443 Clicks Pub: May 27, 16
Female Veteran Clothing Collections
The Lady Brigade Line Features Patriotic Clothing for Veterans
Lady Brigade is a clothing line started by former soldier Nadine Noky as a way for female veterans to show off their military pride. While there are a significant number of women who serve in the... [More]
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