Agricultural VR

Brands highlight the natural origins of food and bev products

Implications - As brands work hard to create a positive connection between a food product and natural cultivation, many are launching virtual reality campaigns that provide consumers with a firsthand experience of the spaces in which ingredients are harvested. In addition to highlighting the continued success of multi-sensory campaigns, this progression underscores the modern expectation of transparency when it comes to the origins and makeup of any given commodity.
SCORE: 5.9
This Year and Mild Top 4 Examples: 9,088 Total Clicks Sep 15 - May 16
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Immersive Tequila Event Tastings - The Art of Patron Event Series Launched in London's Shoreditch
SCORE: 7.6
This Year and V. Hot 7,657 Clicks Pub: Apr 15, 16
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
The global Art of Patron event series recently kicked off in London with an immersive tasting event. Taking place in London’s hip Shoreditch neighborhood, the launch of the new Art of Patron... [More]
VR Farm Tours - This McDonald's Initiative Aims to Connect Consumers with the Company's Suppliers
SCORE: 5.6
This Year and Mild 967 Clicks Pub: May 14, 16
VR Farm Tours
This McDonald's Initiative Aims to Connect Consumers with the Company's Suppliers
The latest McDonald’s initiative is a series of virtual tours designed to help consumers connect with the company’s agricultural suppliers and understand the realities of modern-day... [More]
In-Store Dairy Farm Projections - Waitrose's 'Live from the Farm' Campaign Showcased Product Origins
SCORE: 5.3
This Year and Untested 176 Clicks Pub: May 14, 16
In-Store Dairy Farm Projections
Waitrose's 'Live from the Farm' Campaign Showcased Product Origins
British supermarket chain Waitrose recently ran a campaign called ‘Live from the Farm’ that saw footage of three farms from which the brand sources their food and dairy livestreamed in-... [More]
Virtual Reality Coffee Tours - This Nescafe 360-Degree Video Showcases International Coffee Growers
SCORE: 4.1
Untested 288 Clicks Pub: Sep 29, 15
Virtual Reality Coffee Tours
This Nescafe 360-Degree Video Showcases International Coffee Growers
Just in time for International Coffee Day, this virtual reality video by Nescafe takes viewers deep into the world of an international coffee plantation. Using the Nescafe 360 app, curious coffee... [More]
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