Athletic mobile design diverges from minimalism
Implications - The prevalence of connectivity today opens the smartphone up to unexpected markets, such as the outdoorsy and seemingly "anti-tech" consumer. As a response, phones with a more rugged design are rising in popularity. Not only does this accommodate specific lifestyle choices within tech, but it signifies a divergence from the minimalism that reigned supreme in tech design.
Workshop Question - What steps would need to be taken to resonate more strongly with consumers who are resistant to your industry?
Trend Themes
1. Rugged Smartphone Design - Smartphone manufacturers are making efforts to accommodate specific lifestyle choices within tech, by producing phones with a more rugged design.
2. Unbreakable and Encrypted Smartphones - Demand for an unbreakable and unhackable smartphones market niche provides a disruptive innovation opportunity for new strong and reliable smartphones manufacturing businesses.
3. Metal Bezel Smartphone Design - A smartphone with a metal bezel that encapsulates the edge of the device, providing an additional layer of protection against drops, would be a valuable alternative to other delicate devices that require protection.
Industry Implications
1. Smartphone Manufacturing - Manufacturers are incorporating specific lifestyle choices within tech by producing phones with a more rugged design, catering to outdoor and anti-tech consumers.
2. Construction and Engineering - The construction and engineering industries can benefit from ultra-durable smartphones that are designed to withstand tough environments such as drops on concrete surfaces, immersion in water and varying temperatures.
3. Cybersecurity - As the market niche for unbreakable and unhackable smartphones continues to grow, cybersecurity becomes more vital, providing disruptive innovation opportunities for advanced encryption technologies, including bio-metric software.
4 Featured, 36 Examples:
64,084 Total Clicks
Date Range:
Jul 15 — Jun 16
Trending:
Untested
Consumer Insight Topics:
