Selfie Marketing

Brands use Snapchat lenses to cultivate user-generated advertising

Implications - As brands rush to the Snapchat platform and experiment with the service's various ad formats, many are opting to launch sponsored lenses that enable users to create and share branded selfies. In addition to highlighting the unique ability of the messaging platform to encourage user-generated content, this shift demonstrates the unique opportunity created by tapping into the consumer desire to share branded content as a representation of themselves in what can be considered a digitally evolved form of word-of-mouth.
SCORE: 6.3
This Year and Warm Top 5 Examples: 5,416 Total Clicks Mar 16 - Jun 16
Popularity
Activity
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DEMOGRAPHICS
Multi-Character Snapchat Lenses - The 20th Century Fox Snapchat Ads Let Users Picks from Nine X-Men
SCORE: 6.5
This Year and Warm 1,093 Clicks Pub: May 24, 16
Multi-Character Snapchat Lenses
The 20th Century Fox Snapchat Ads Let Users Picks from Nine X-Men
The 20th Century Fox Snapchat takeover featured an interactive sponsored lens that let users pick from nine X-Men characters. The innovative use of the sponsored lens ad format is a first for the... [More]
Snapchat Rewards Program Filters - Hospitality Group Starwood Has Launched a Series of Geofilters
SCORE: 6.6
This Year and Warm 1,769 Clicks Pub: May 27, 16
Snapchat Rewards Program Filters
Hospitality Group Starwood Has Launched a Series of Geofilters
In order to bring attention to their loyalty program, hospitality group Starwood has begun experimenting on Snapchat with a series of Geofilters. The playful Geofilters include designs that say... [More]
Beauty Brand Makeup Lenses - L'Oreal Ran a Sponsored Snapchat Lens That Applied Eyeliner to Users
SCORE: 6.8
This Year and Warm 709 Clicks Pub: Jun 6, 16
Beauty Brand Makeup Lenses
L'Oreal Ran a Sponsored Snapchat Lens That Applied Eyeliner to Users
Beauty brand L’Oreal recently launched a sponsored Snapchat lens that promoted the new Infallible Silkissime eyeliner. The augmented reality filter applied a virtual makeup look on users that... [More]
Easter Egg Snapchat Lenses - Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK
SCORE: 5.4
This Year and Mild 1,263 Clicks Pub: Mar 15, 16
Easter Egg Snapchat Lenses
Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK
Ahead of the 2016 Easter season, an exciting Cadbury Snapchat partnership has led to the creation of a dedicated geofilter celebrating the iconic Cadbury Creme Egg confection. The live-animated... [More]
Taco Mask Snapchat Lenses - The Cinco De Mayo Taco Bell Snapchat Lens Was a Huge Success
SCORE: 5.6
This Year and Mild 582 Clicks Pub: May 24, 16
Taco Mask Snapchat Lenses
The Cinco De Mayo Taco Bell Snapchat Lens Was a Huge Success
Launched to celebrate Cinco de Mayo 2016, the Taco Bell Snapchat lens was a sponsored AR experience for users that included a digital taco mask. The playful campaign may seem silly, but the... [More]
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