Premium Affordability

Cell phone manufacturers scale back features for emerging markets

Implications - As mobile connectivity becomes less of a luxury and more of a necessity -- especially for those who have limited options for alternate access to the Internet -- a call for scaled-back budget mobiles can be seen. Beyond providing accessibility, this exemplifies a more strategic approach to mobile features, as the definition of "technological necessity" is turned on its head in the digital age.
SCORE: 5
This Year and Mild Top 5 Examples: 4,296 Total Clicks Dec 15 - May 16
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Consumer Insight Topics: TechMobile
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