Commuter Downtime

Brands reward commuters with unexpected moments of pleasure

Implications - As brands look to genuinely delight and surprise consumers during face-to-face interactions, many are embracing the ubiquitous nature of the daily commute by hosting brand activations inspired by escapism in transitory spaces. Linked to the contemporary desire to take breaks from "adulting," this progression highlights the opportunity for brands to reposition themselves as catalysts in consumer self-care by inspiring moments of relaxation.
SCORE: 6.2
This Year and Warm Top 6 Examples: 46,656 Total Clicks Jul 15 - May 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Urban Water Slide Events - Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
SCORE: 7.5
V. Hot 32,617 Clicks Pub: Jul 9, 15
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
A recent activation in London saw a 100-meter Lipton Ice Tea-branded slip and slide that delighted commuters on their way into work. The summer-themed event took place from dawn until dusk and... [More]
Commuter-Delight Brand Events - This Celebrity Cruises Activation Delighted Consumers on Blue Monday
SCORE: 6.3
This Year and Warm 2,976 Clicks Pub: Jan 25, 16
Commuter-Delight Brand Events
This Celebrity Cruises Activation Delighted Consumers on Blue Monday
A recent brand activation from travel brand Celebrity Cruises sought to provide busy commuters with moments of delight on so-called Blue Monday 2016. Considered the “saddest” day of the... [More]
Vacation-Inspired VR Events - This Kayak Pop-Up Transported People to Miami Via VR
SCORE: 6.5
Warm 4,873 Clicks Pub: Jan 20, 16
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
Held on Blue Monday, the day science has determined to be the “saddest” day of the year, this intriguing VR event for travel booking platform Kayak transported individuals from London to... [More]
Rainbow-Colored Commuter Slides - Oreo's WONDERFILLED Campaign Brought Colorful Slides to London
SCORE: 5.1
Warm 4,159 Clicks Pub: Oct 10, 15
Rainbow-Colored Commuter Slides
Oreo's WONDERFILLED Campaign Brought Colorful Slides to London
Part of the larger WONDERFILLED campaign by Oreo, a series of rainbow-colored slides are making their way across the United Kingdom to the delight of commuters. The colorful promotional event helped... [More]
Public Washing Machine Stunts - Currys PC World Brought a Giant Washing Machine to London
SCORE: 4.7
This Year and Mild 902 Clicks Pub: Mar 25, 16
Public Washing Machine Stunts
Currys PC World Brought a Giant Washing Machine to London
Currys PC World recently brought a giant washing machine to King’s Cross Station in London in order to promote the Samsung AddWash. The innovative brand activation incorporated a variety of... [More]
Blue Monday Happiness Promotions - Toilet Cleaner Brand Bloo's Delighted Consumers with Bloo Monday
SCORE: 4
This Year and Mild 1,129 Clicks Pub: Jan 25, 16
Blue Monday Happiness Promotions
Toilet Cleaner Brand Bloo's Delighted Consumers with Bloo Monday
Toilet cleaning brand Bloo’s recently took to the streets of central London to give commuters something to smile about on Blue Monday, the day that scientists have determined to be “the... [More]
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