Brands reward commuters with unexpected moments of pleasure
Implications - As brands look to genuinely delight and surprise consumers during face-to-face interactions, many are embracing the ubiquitous nature of the daily commute by hosting brand activations inspired by escapism in transitory spaces. Linked to the contemporary desire to take breaks from "adulting," this progression highlights the opportunity for brands to reposition themselves as catalysts in consumer self-care by inspiring moments of relaxation.
Workshop Question - Considering the average consumer is always on the go; in what new way can you help this consumer embrace moments of relaxation?
Trend Themes
1. Commuter Escape - Brands are creating activations inspired by escapism in transitory spaces to delight and surprise consumers during face-to-face interactions, encouraging moments of relaxation.
2. Multi-sensory Branding - With the rise of experiential marketing, brands are exploring external multi-sensory stimulation in their activations to transport their customers to a new and exciting destination.
3. Consumer Self-care - Brands are repositioning themselves as catalysts in consumer self-care, inspiring moments of relaxation and encouraging breaks from 'adulting'.
Industry Implications
1. Travel and Tourism - In the context of travel and tourism, these trends offer opportunities for airlines, hotels, and other travel-related businesses to create unique experiences that delight consumers and make their journey more enjoyable, memorable, and stress-free.
2. Consumer Packaged Goods - Consumer packaged goods companies can tap into these trends by creating innovative experiences that enable consumers to engage with their brands in new and exciting ways, going beyond the traditional in-store experience.
3. Retail - As consumers increasingly seek more experiential and immersive shopping experiences, retailers can adopt these trends to create novel and engaging in-store activations that promote their brand and encourage consumer loyalty.
