Lipton's Summer Stories Hope to Inspire Spontaneity and Adventure

By: Laura McQuarrie - Jun 4, 2015
References: liptonicetea
In partnership with the global filmmaking community MOFILMS, Lipton Ice Tea created a series of Summer Stories that aim to reiterate the importance of engaging the world around us and embracing a sense of adventure.

Through research, Lipton Iced Tea found that many people are open to new experiences, but at the same time, an equal amount also forgets to "make the most of the moment." In an attempt to counter this, Lipton Ice Tea launched four inspiring films by the names of Comet, Walkabout, A Little Self Help, and Wanderlust to inspire people to break free from their daily routines—a philosophy that's in line with the brand's message to "be more tea."

Whether it's with a cup of tea or an uplifting short, consumers appreciate the stimulation to motivate change.