From Vacation-Rewarding Campaigns to Guilt Trip Travel Ads

By: Katherine Pendrill - Jan 19, 2016
These family-targeted travel ads range from vacation-rewarding campaigns that tug at the heartstrings to guilt-trip travel ads that use humor to promote family vacations. Regardless of the approach used, these travel ads demonstrate that families are a popular demographic for companies in the travel industry.

One of the biggest benefits of a family vacation is the opportunity to create shared memories. As a result, many companies create ads that emphasize the importance of sharing experiences with those you love. One standout example is an Expedia ad that reminds busy parents that they should create lasting memories before it is too late.

Another approach to family-targeted travel ads is to use humor to remind consumers about the joy of travel. For example, V/line created a series of posters that guilt consumers into taking a trip to visit those they have not seen for a while. Another example is a Thomas Cook ad that shows parents just how much fun their kids will have on vacation.