This Enormous Activation is for the Lion Sands Game Reserve

By: Rebecca Byers - Jan 28, 2016
References: eventmagazine
This enormous treehouse was recently installed on the shores of the River Thames in an awe-inspiring activation for the Lion Sands Game Reserve in South Africa. The immersive pop-up is quite the comprehensive structure, boasting a full-on replica of the treehouse accommodations offered at the resort, including a dining area and bedroom.

Part of the larger Virgin Holidays' Dream Bigger campaign, the 35-foot high treehouse offers sweeping views of London's St Paul's and as visitors are checking out the venue, they are also eligible to enter a stay at the ultra-luxurious resort.

The entire Lion Sands Game Reserve x Virgin Holidays' Dream Bigger event will remain open until January 28, 2016 and was designed by Agency M&C Saatchi Experience.