Stores incorporate elements that reflect the ubiquity of social media
Implications - In order to capture the attention of young consumers in a space they frequent such as the mall, many brands are emerging with in-store concepts that illuminate their social media habits and reinterpret these behaviors to better inform the retail experience as a source of entertainment. This progression reinforces the fact that Millennials and Gen Z feel more comfortable communicating digitally and suggests that additionally, young consumers are expecting over-the-top amenities that will enhance their offline and online experiences.
Workshop Question - How can your brand utilize social platforms beyond simply communication?
Trend Themes
1. In-store Social Media Integration - The trend of incorporating social media habits into in-store concepts to create an enhanced and entertaining retail experience, catering to a social media-savvy younger generation.
2. Technology-integrated Shopping Experience - The trend of incorporating technology into stores and shopping experiences, from virtual showrooms to interactive displays and augmented reality apps.
3. Mobile-enhanced Retail Experience - The trend of integrating mobile technology into the in-store experience, from mobile notifications to scanning products for more information and eCommerce functionality.
Industry Implications
1. Retail Industry - The retail industry can learn from these trends to better engage with younger and tech-savvy consumers and adapt to changing customer habits and expectations.
2. Fashion Industry - The integration of social media, technology and mobile functionality into the shopping experience provides a huge opportunity for the fashion industry to create more immersive and interactive experiences for customers.
3. Marketing and Advertising Industry - These trends offer new ways for marketers and advertisers to connect with consumers, from in-store interactive displays to virtual try-on experiences and social media promotions.
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Date Range:
Mar 15 — Aug 16
Trending:
Hot
Consumer Insight Topics:
