Social Store Entertainment

Retail concepts incorporate elements that reflect the Gen Z lifestyle

Implications - In order to capture the attention of youthful consumers in a space they frequent such as the mall, many brands are emerging with in-store concepts that illuminate their social media habits and reinterpret these behaviors to better inform the retail experience as a source of entertainment. This progression reinforces the fact that Gen Z feels more comfortable communicating digitally and suggests that additionally, young consumers are expecting over-the-top amenities that will enhance their offline and online experiences.
SCORE: 8.1
This Year and Hot Top 5 Examples: 18,816 Total Clicks Mar 15 - Aug 16
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DEMOGRAPHICS
In-Store Selfie Contests - Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
SCORE: 7.5
V. Hot 9,529 Clicks Pub: Mar 17, 15
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
While people might be participating in the Joe Fresh selfie contest simply for the chance at winning a $1000 shopping spree, they will essentially be helping to promote the brand in a big way via... [More]
Content Creator Shops - The New YouTube Store in London is a Physical Place to Buy YouTuber Merch
SCORE: 8.9
This Year and V. Hot 2,217 Clicks Pub: Aug 22, 16
Content Creator Shops
The New YouTube Store in London is a Physical Place to Buy YouTuber Merch
In addition to pre-roll ads and banners, there are many ways to monetize online video, which now includes a YouTube store. The Creator Store is located at the video platform’s London... [More]
Digital Flagship Beauty Stores - The New NYX New Jersey Store Has an Interactive Makeup Station
SCORE: 7.6
This Year and Hot 4,022 Clicks Pub: Feb 17, 16
Digital Flagship Beauty Stores
The New NYX New Jersey Store Has an Interactive Makeup Station
The soon to be opened NYX New Jersey flagship is the brand’s first location on the East Coast and boasts a dynamic in-store digital component that is sure to add value to the shopping... [More]
Fast Casual Snapchat Filters - An IHOP Snapchat Partnership Will See In-Restaurant Geofilters
SCORE: 6.7
This Year and Warm 2,651 Clicks Pub: Feb 29, 16
Fast Casual Snapchat Filters
An IHOP Snapchat Partnership Will See In-Restaurant Geofilters
A recently announced IHOP Snapchat partnership will see the launch of special in-restaurant geofilters within the location-based app. The innovative partnership will increase social interaction with... [More]
Mall Skydiving Simulators - Warner Bros Used Virtual Reality Skydiving to Promote 'Point Break'
SCORE: 6.5
This Year and Mild 397 Clicks Pub: Mar 23, 16
Mall Skydiving Simulators
Warner Bros Used Virtual Reality Skydiving to Promote 'Point Break'
Adrenaline junkies may be able to get a rush from skydiving simulator games and indoor skydiving facilities, but a part of them will always know that the experience is not real. But in order to... [More]
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