Social Store Entertainment

Stores incorporate elements that reflect the ubiquity of social media

Implications - In order to capture the attention of young consumers in a space they frequent such as the mall, many brands are emerging with in-store concepts that illuminate their social media habits and reinterpret these behaviors to better inform the retail experience as a source of entertainment. This progression reinforces the fact that Millennials and Gen Z feel more comfortable communicating digitally and suggests that additionally, young consumers are expecting over-the-top amenities that will enhance their offline and online experiences.
SCORE: 7.1
This Year and Warm Top 6 Examples: 22,456 Total Clicks Mar 15 - Aug 16
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Consumer Insight Topics: FashionHip FashionSocial Media
In-Store Selfie Contests - Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
SCORE: 7.4
V. Hot 10,038 Clicks Pub: Mar 17, 15
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
While people might be participating in the Joe Fresh selfie contest simply for the chance at winning a $1000 shopping spree, they will essentially be helping to promote the brand in a big way via... [More]
Digital Flagship Beauty Stores - The New NYX New Jersey Store Has an Interactive Makeup Station
SCORE: 7.4
Hot 4,114 Clicks Pub: Feb 17, 16
Digital Flagship Beauty Stores
The New NYX New Jersey Store Has an Interactive Makeup Station
The soon to be opened NYX New Jersey flagship is the brand’s first location on the East Coast and boasts a dynamic in-store digital component that is sure to add value to the shopping... [More]
App-Connected Footwear Shops - Aldo's Connected Retail Store Concept Integrates eCommerce
SCORE: 7.8
This Year and Warm 979 Clicks Pub: Aug 19, 16
App-Connected Footwear Shops
Aldo's Connected Retail Store Concept Integrates eCommerce
Aldo’s ‘Connected Store’ is a new retail store concept that’s being explored by the footwear and accessory brand in New York’s Westfield World Trade Center Mall. The... [More]
In-Store Instagram Displays - The New Macy's Location Features Millennial-Focused Tech Displays
SCORE: 6.4
Warm 1,731 Clicks Pub: Sep 22, 15
In-Store Instagram Displays
The New Macy's Location Features Millennial-Focused Tech Displays
The newest Macy’s retail space is a millennial-focused fashion boutique that features massive displays of real-time Instagram feeds. These elements show consumers what other shoppers are buying.... [More]
Twitter-Powered Shopping Cranes - The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
SCORE: 5.3
Warm 5,436 Clicks Pub: Jul 31, 15
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
The Topshop Playland pop-up shop was unveiled at the retailer’s London flagship location this past May. Featuring a Twitter-powered crane, the whimsical display doubled as a vending machine... [More]
Virtual Fashion Showrooms - Roots Canada Lets Consumers Shop Clothing Featured in Its Instagram Page
SCORE: 4
This Year and Mild 158 Clicks Pub: Jul 13, 16
Virtual Fashion Showrooms
Roots Canada Lets Consumers Shop Clothing Featured in Its Instagram Page
Roots Canada is offering a new way for consumers to shop its products through its Instagram account, with the option to browse a virtual showroom displayed through the styles in the photos featured... [More]
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