Pragmatic Persona

Culture takes a backseat to skills in professional personal branding

Implications - As Millennials reached working age, a shift could be seen in professional personal branding toward culture and personality; however, as the world prepares for the more pragmatic Gen Z to enter adulthood, a skew back toward skill can be seen. This speaks to the cyclicality of generational demographics, and the ultimate balance needed regarding employment and personal branding.
SCORE: 5.3
This Year and Mild Top 4 Examples: 4,472 Total Clicks Jun 15 - May 16
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Consumer Insight Topics: TechMultimediaBusinessNew Ventures
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SCORE: 7.3
This Year and Hot 3,354 Clicks Pub: May 8, 16
Social Media Portfolios
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SCORE: 3.3
Mild 236 Clicks Pub: Jan 19, 16
Talent-Highlighting Features
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SCORE: 4.8
Mild 361 Clicks Pub: Jun 18, 15
Skilled Employee Apps
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SCORE: 4.4
Mild 521 Clicks Pub: Sep 24, 15
Skills-Based Hiring Platforms
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‘Fair.FM’ is a skills-based hiring platform that helps consumers connect with industry professionals. For entrepreneurs and small business owners it can be difficult to find skilled... [More]
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