Onesheet is great because it puts the power to connect with audiences in the hands of independent artists. Onesheet enables artists to connect with their audience without the need for intermediaries.
Implications - Artists and creative types are looking to leverage the Web as a means of connecting with an audience. Youth consumers are looking to support the arts but are hesitant because of the vast amount of choice that the Internet provides. Companies should connect independent artists with youth demographics via strategic marketing initiatives to bolster their brand image.