Prosumer Tourism

Influencers infiltrate the travel and tourism space

Implications - Social media influencers are a recognized source of expert information in various industries, with the travel and tourism space as the next frontier. Specifically targeted to younger Millennials -- who statistically use travel advisors more than any other adult-aged group -- these Prosumers serve as experts whose credibility is boosted by authenticity.
SCORE: 4.9
This Year and Mild Top 6 Examples: 6,217 Total Clicks Mar 15 - May 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Social Media Travel Guides - The Sherpa App Converts Instagram Accounts into Visual Travel Platforms
SCORE: 6.1
This Year and Warm 2,041 Clicks Pub: Apr 14, 16
Social Media Travel Guides
The Sherpa App Converts Instagram Accounts into Visual Travel Platforms
The Sherpa mobile app utilizes the popularity of social media platform Instagram by transforming the photos people take of different locations into a curated travel guide. The guides are depicted... [More]
Geotagged Storytelling Apps - The Krumb App Lets You Leave Mobile Messages When Visiting a Place
SCORE: 6.7
This Year and Warm 1,241 Clicks Pub: May 12, 16
Geotagged Storytelling Apps
The Krumb App Lets You Leave Mobile Messages When Visiting a Place
The Krumb app combines ephemeral social media with map applications. The Belgian startup lets you attach stories and messages to locations, which are only visible when you are physically at that... [More]
Video Storytelling Apps - Mobile App Storie Lets You Film and Publish Video Clips of Your Day
SCORE: 5.3
Mild 799 Clicks Pub: Jul 20, 15
Video Storytelling Apps
Mobile App Storie Lets You Film and Publish Video Clips of Your Day
This video storytelling app is another mobile application backed by an adventurous YouTuber. Co-founder Louis Cole is one of the minds behind the Storie app—which is developed to help people... [More]
Live Smartphone Tourism - Lopeca Lets You Explore Remotely Using Mobile Video Tours From Locals
SCORE: 3.1
Mild 1,164 Clicks Pub: Mar 18, 15
Live Smartphone Tourism
Lopeca Lets You Explore Remotely Using Mobile Video Tours From Locals
If you have the itch to travel but can’t afford to go on vacation right now, watching smartphone video tours lets you go to new places without actually having to move. Currently in beta,... [More]
Snapshot Travel Incentives - Wow Air's Influencers Will Share a Love of Travel and Social Media
SCORE: 3.1
This Year and Untested 805 Clicks Pub: May 2, 16
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
Those with a love of travel and social media will want to take advantage of a new incentive from Icelandic budget airline Wow Air. The carrier is looking for four ‘SnapTravelers’ who... [More]
Livestreamed City Tours - 'Play Melbourne Live' Provides a Peek at the City Through Periscope
SCORE: 3.1
Untested 167 Clicks Pub: Jan 8, 16
Livestreamed City Tours
'Play Melbourne Live' Provides a Peek at the City Through Periscope
‘Play Melbourne Live’ is a new campaign out of Australia that’s described as a game that anyone in the world can play through Periscope. In Melbourne, citizens carry around a 3D-... [More]
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