Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,055 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,055 cutting edge ideas.

Burglary Awareness Apps

The 'GrabMe' App Reminds Homeowners to Use Social Media Safely

— April 13, 2016 — Marketing
'GrabMe' is the name of a fictitious app that was used as part of an awareness-raising stunt.

In order to bring attention to the fact that people commonly overshare on social media and reveal personal details that lead them vulnerable to burglaries, GrabMe was promoted like a real app. Essentially, this app was branded as an app where burglars could log in and access information about empty houses that are ready to be robbed nearby. But when users went to the download site, they were prevented from actually getting their hands on the app.

In a few days, it was all revealed that the GrabMe app was part of a stunt from Generali Insurance to promote better home security by getting the public to think more mindfully about their online practices.
Trend Themes
1. Social Media Security - Opportunity for businesses to develop apps and services that enhance social media security and mitigate risks of oversharing personal information.
2. Fictitious App Campaigns - Opportunity for companies to use fictitious apps as part of marketing campaigns to raise awareness about important issues and promote their brand message.
3. Insightful Awareness-raising Stunts - Opportunity for businesses to create entertaining yet effective awareness-raising stunts to draw attention to important issues and boost public engagement.
Industry Implications
1. Cybersecurity - With the increasing rate of cyber attacks, there is a great opportunity for businesses offering cybersecurity services to develop solutions that address the risks of oversharing personal information on social media.
2. Advertising and Marketing - There is a potential opportunity for advertising and marketing agencies to leverage fictitious apps as part of creative campaigns to effectively promote brand messages and raise awareness about important issues.
3. Insurance - Insurance companies can leverage insightful awareness-raising stunts to promote their services and educate the public about the importance of home security measures and online safety practices.
1.7
Score
Popularity
Activity
Freshness