From Odor Detection Apps to In-App Loyalty Programs

By: Laura McQuarrie - May 29, 2016
The May 2016 mobile marketing innovations make the most of social media and apps with creative loyalty programs, campaigns and tools for consumers to begin using in their daily lives.

Some of the best branded mobile apps include ones like the KLIKK app from IKEA, which only allows a user to take a single photo, or Nivea's NOSE app, which serves as an indicator as to when one of its deodorant products should be applied. The sheer novelty of these apps gives consumers enough reason to download and try these apps.

With a slew of new features recently released, Snapchat and Instagram are the top platforms that are being favored lately for mobile marketing. One of the most engaging campaigns comes from Sonic, which turned Instagram into a shop to sell square-shaped shakes for the kickoff of this year's festival season at Coachella.