Sonic Will Serve Square Shakes Sold Through IG at Coachella

By: Rebecca Byers - Apr 4, 2016
References: adweek
Ahead of Coachella 2016, American burger chain Sonic has created a unique range of Square Shakes that will be available to order through Instagram at the annual music festival event. The series of #SquareShakes have been designed with aesthetics in mind, with the milkshakes being perfectly square, making them ideal for the square Instagram frame.

The unique and creative on-site campaign will feature at both weekends of Coachella 2016 and promotes the chain's premium line of Creamery shakes that feature upleveled ingredients such as Madagascar vanilla bean, wildberry, bourbon and lavender.

The premium Square Shakes were designed for Sonic by chef Christine Flynn (@chefjacqueslamerde on Instagram), which was organized by their agency Goodby Silverstein & Partners.