From Screenshot Coupon Ads to Cherry Blossom Bars

By: Laura McQuarrie - May 29, 2016
With the arrival of the spring season, many of the most innovative May 2016 marketing ideas make the most of the change in weather in creative outdoor advertisements, pop-up events and packaging designs that evoke freshness.

As more features are added, Snapchat continues to hold the attention of its young users, making it a powerful platform for marketing. For the launch of its new rewards program, Starbucks launched a sponsored lens. Offline, National Geographic launched a series of face swap advertisements that takes inspiration from the popular app feature.

The top marketing innovations also experimented with playful packaging forms, which can be seen in a domino-shaped pizza box concept from Domino's pizza, soap-based packaging and logo designs that have the ability to be augmented by a voice.