The Starbucks Tea Range Was on Display at the London Coffee Festival

By: Rebecca Byers - Apr 9, 2016
References: eventmagazine
This Starbucks tea booth at the 2016 London Coffee Festival highlights the brand's efforts to position its tea offerings alongside its coffee products. The experience took place on the festival grounds in Hyde Park, while attendees were invited to stop by the Starbucks Teavana space to learn about the new products and partake in a quick lesson on the science of tea.

The unique experience is a great example of brands designing interactive events where consumers can interact with brand representatives and learn about a product's best uses and inspirations. Important in helping consumers understand the context of a product, this type of product education opportunity is also key to helping consumers imagine a product or service in relation to their own routine.