This Convenient Ice Cream Concept Boasts Brain-Boosting Properties

By: Laura McQuarrie - Apr 18, 2016
References: sheridanandco & packagingoftheworld
This ice cream concept by the Sheridan&Co design agency imagines a beneficial dessert product that comes in a convenient format.

Omega3 Ice Brain Boosters come in a small format that resemble the kinds of blister packs that chewing gum are usually sold in. These healthy on-the-go treats are styled to look like vitamins because they are essentially omega-rich treats that can be eaten crushed over fruit, added to a drink or consumed right out of the package. Like a vitamin or omega supplement, one capsule is meant to be consumed per day.

In order to communicate the healthy benefits of this ice cream treat, the imagined branding for this ice cream concept includes playful fish motifs.