'Botanas Del Cielo' is a Telenovela-Inspired Four-Part Series

By: Rebecca Byers - Apr 14, 2016
References: tostitos & adweek
This amazing four-episode telenovela called 'Botanas del Cielo (Snacks from Heaven)' was produced as a means of launching the Tostitos brand's new range of chips.

Created by ad agency Goodby, Silverstein & Partners, the 'Botanas del Cielo (Snacks from Heaven)' campaign shows off the new selection of chips and salsas, which includes Tostitos Cantina Chipotle Thin chips, Tostitos Dip-etizers Spicy Queso and Tostitos Chunky Habanero Salsa. The four-episode telenovela was directed by Pedro Pablo Ybarra and features references to classic telenovela themes.

The premium branded content will launch on the brand's website ahead of Cinco de Mayo 2016 and will also feature a GIF generator that allows consumers to transform themselves into characters from the show.